PERNOD-RICARD - URD 2021-22 EN

Sustainability & Responsibility The four pillars of the Good Times from a Good Place roadmap

3.3.4

Responsible Hosting

This responsible drinking strategy is fully aligned with the Group’s “Créateurs de convivialité” vision to unlock the magic of human connection by bringing good times from a good place, as there is no conviviality in excessive or inappropriate drinking. Adult consumers are encouraged to make responsible choices about whether to drink or not, and how much alcohol to drink. This strategy is also aligned with Pernod Ricard's premiumisation strategy. The Group wants adult consumers to consume high-quality products, not increase their overall alcohol consumption. The Group’s roadmap encompasses a wide range of initiatives aimed at its employees, consumers, target audiences and the society as a whole. The set of tools includes in-house trainings, self-regulating standards, labelling initiatives, communication campaigns and evidence-based prevention programmes. By taking a comprehensive approach, the Group aims to find the most effective ways of combatting the harmful use of alcohol for each target group and context. This year, Pernod Ricard has reviewed its responsible drinking strategy for a more streamlined and ambitious roadmap. Building on the efforts of its affiliates, the updated KPIs set a new level of ambition for the Group, in particular regarding its global responsible drinking initiatives, brand engagement and labelling initiatives. The Alcohol in Society team within the Public Affairs Department coordinates the Group’s Responsible Hosting strategy. This is implemented through the network of S&R and Public Affairs leaders. Pernod Ricard is a founding member of the International Alliance for Responsible Drinking (IARD) (1) . It specifically supports IARD’s commitments on digital marketing, commercial practices and a series of measures to combat underage drinking (more information below).

Pernod Ricard believes that its products bring people together and have a valuable place in society. The Group nevertheless acknowledges that alcohol can be misused and the inappropriate consumption of alcohol can cause serious problems to individuals and communities.

This is why the Group is committed to promoting responsible alcohol consumption and combating harmful drinking. This involves working with stakeholders to achieve real change and continuously developing and strengthening its responsible business practices. Pernod Ricard is not alone in promoting responsible drinking. Collaboration with industry peers, governments and local communities is essential in this area. Positive change can only be achieved through collective action. Responsible Drinking Roadmap The Group fully supports the World Health Organisation’s (WHO) goal of reducing harmful drinking by 10% worldwide by 2025. Pernod Ricard does not, however, believe that a cut in average per capita consumption supports public health needs. In fact, the pursuit of such a strategy in the past has led to lower consumption amongst moderate drinkers without any meaningful impact on those who drink at harmful levels. To this end, the Group has a responsible drinking strategy focused on tackling the harmful use of alcohol.

3.

Responsible drinking initiatives 3.3.4.1 Pernod Ricard is committed to preventing and reducing alcohol misuse through targeted responsible drinking initiatives rolled out in all markets in which it has an affiliate.

Policies

Objectives

Progress in FY21

Progress in FY22

Performance

2030 S&R Roadmap

N/A

93% of markets have contributed to a local or global responsible drinking initiatives.

On plan

In all its markets, Pernod Ricard will contribute to at least one global or local responsible drinking initiative to fight alcohol misuse (2025): global initiatives to fight

binge drinking including amongst young adults (Responsible Party and other) or address

drink-driving (Autosobriety); support local engagement against the harmful use of alcohol.

A non-profit organisation regrouping leading global beer, wine & spirits producers to fight the harmful use of alcohol. For more information, visit (1) https://www.iard.org/

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Pernod Ricard Universal Registration Document 2021-2022