PERNOD-RICARD - URD 2021-22 EN
Sustainability & Responsibility The four pillars of the Good Times from a Good Place roadmap
The internal sustainable packaging and point of sale material guidelines underpin the Group’s ambition regarding circular packaging and point of sale material. They are based on the five eco-design principles discussed below (SASB) .
Eco-design Principles
Definitions
Achievements examples over the past years
Rethink
Think outside the box to challenge the need for each packaging component and point of sale material and explore new circular solutions.
The Absolut Company piloted & developed a project to produce a first-generation paper Absolut bottle. Lillet received the French Ecodesign award from Adelphe in FY22 for having improved multiple aspects of its packaging (bottles & cardboard). Chivas 12 reduced the weight of its 70 cL glass bottle by 11%. Plymouth Gin reduced the weight of its glass bottle by 15%. Imperial Blue and Royal Stag bottles in India are being collected from bars and restaurants before being washed, refilled and reused by consumers. EcoSPIRITS reuse system launched in Asia for Absolut, Beefeater and Havana Club (Hong Kong and Singapore). Over 95% of the Group’s primary and secondary packaging (by weight) is made from material recyclable at scale (Glass, Carboard, PET) (SASB) . Royal Salute switched from porcelain to glass bottles for recyclability purposes.
Reduce
Optimise the design to reduce size and weight. Limit the number of items, nothing unnecessary.
Reuse
Move away from single-use to keep packaging and point of sale material reusable as long as possible. Point of sale material should be designed to be reused for the same purpose. Design packaging & point of sale material with a recyclable mindset: using mono-materials when possible and avoiding non-separable material solutions, choosing recyclable materials only and checking if there is a recycling collection bin for this item in the main markets of use and existing recycling infrastructure. Ensure materials are responsibly sourced, with recycled content and sustainable origins.
3.
Recycle
Respect
Absolut increased the percentage of recycled glass in its glass bottles to 53%.
Glass and cardboard are the main materials used. Production of packaging and point of sale material accounts for 28% of the Group’s carbon emissions (see Subsection 3.3.3.2). Plastics account for less than 5% of primary packaging and Pernod Ricard strives to limit the quantities used, as part of its commitment to the New Plastics Economy initiative of the Ellen MacArthur Foundation. Breakdown of the weight of packaging
Participation in systems that collect packaging in support of recycling and reuse ( SASB ) Most packaging waste produced by the Group’s activities is generated after final consumption of products. The key issue is therefore to improve waste sorting solutions for consumers so that packaging can be recycled or reused. Pernod Ricard has set up or joined various programmes worldwide to improve recycling or reuse packaging: Europe: Group contribution of around €10 million to national schemes designed to improve the collection and recycling of domestic packaging, including glass; United States: joined the “Glass Recycling Coalition” to foster efficient and economically viable recycling channels by involving all players in the chain (glass manufacturers, bottlers, recycling service providers, etc.); Brazil: joined the “Glass is Good” project, designed to increase the glass recycling rate by involving all industry players. Projects are being explored with local partners in 10 key markets (India, US, Canada, China, France, Brazil, Spain, Russia, South Africa and Poland) to increase glass collection, recycling and reuse.
Caps, labels, covers 2%
Other: ceramic, crystal, cans 0% PET, Pouches & Bag in box 0%
Gift boxes 3% Cardboard 6%
Glass 89%
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Pernod Ricard Universal Registration Document 2021-2022
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