PERNOD-RICARD_DOCUMENT_REFERENCE_2017-2018

ŚĞnj WĞƌŶŽĚ ZŝĐĂƌĚ͕ ůĂ ĐŽŶǀŝǀŝĂůŝƚĠ ĞƐƚ ŶŽƚƌĞ ƌĂŝƐŽŶ Ě͛ġƚƌĞ Ğƚ ŶŽƚƌĞ ŵĠƟĞƌ͘ Ŷ ƚĂŶƚ ƋƵĞ ƌĠĂƚĞƵƌƐ ĚĞ ĐŽŶǀŝǀŝĂůŝƚĠ͕ ŶŽƵƐ ƐŽƵŚĂŝƚŽŶƐ ŝŶĐŝƚĞƌ ĐŚĂĐƵŶ ă ĂůůĞƌ ă ůĂ ƌĞŶĐŽŶƚƌĞ ĚĞ ů͛ĂƵƚƌĞ͘ >Ă ǀŝƐŝŽŶ ĚƵ 'ƌŽƵƉĞ ĐŽŶƐŝƐƚĞ ĚŽŶĐ ă ƉůĂĐĞƌ ŶŽƐ ŵĂƌƋƵĞƐ ĂƵ ĐƈƵƌ ĚĞ ĐŚĂĐƵŶĞ ĚĞ ĐĞƐ ƌĞŶĐŽŶƚƌĞƐ ƉŽƵƌ ĞŶ ĨĂŝƌĞ ƵŶĞ ĞdžƉĠƌŝĞŶĐĞ ĚĞ ĐŽŶǀŝǀŝĂůŝƚĠ͕ ƵŶ ŵŽŵĞŶƚ ĚĞ ƉĂƌƚĂŐĞ͕ ƐŝŵƉůĞ͕ ǀƌĂŝ͕ ĚŝƌĞĐƚ Ğƚ ĂƵƚŚĞŶƟƋƵĞ͘ ^ŝ ŶŽƵƐ ƌĠĂůŝƐŽŶƐ ĐĞƩĞ ǀŝƐŝŽŶ͕ ŶŽƵƐ ĂƩĞŝŶĚƌŽŶƐ ů͛ĂŵďŝƟŽŶ ĚĞ ŶŽƐ ĨŽŶĚĂƚĞƵƌƐ͕ WĂƵů ZŝĐĂƌĚ Ğƚ :ĞĂŶ ,ĠŵĂƌĚ ͗ ĚĞǀĞŶŝƌ ůĞ ůĞĂĚĞƌ ŵŽŶĚŝĂů ĚĞ ů͛ŝŶĚƵƐƚƌŝĞ ĚĞƐ sŝŶƐ Θ ^ƉŝƌŝƚƵĞƵdž͘ EŽƚƌĞ ŵŽĚğůĞ ƐƚƌĂƚĠŐŝƋƵĞ͕ ƋƵŝ ƌĞƉŽƐĞ ƐƵƌ ƋƵĂƚƌĞ ƐƐĞŶƟĞůƐ Ğƚ ƋƵĂƚƌĞ ĐĐĠůĠƌĂƚĞƵƌƐ͕ ĚĠĮŶŝƚ ŶŽƐ ƉƌŝŽƌŝƚĠƐ ƉŽƵƌ ůĞƐ ĂŶŶĠĞƐ ă ǀĞŶŝƌ͘

4 A C C É L É R A T E U R S

_ W K Z d & h / > > _ WŽƐŝƟŽŶŶĞƌ ů͛ƵŶĞ ĚĞ ŶŽƐ ŵĂƌƋƵĞƐ ƐƵƌ ĐŚĂƋƵĞ ĞdžƉĠƌŝĞŶĐĞ ĚĞ ĐŽŶǀŝǀŝĂůŝƚĠ D Z Y h ^

_ W Z D / h D / ^ d / K E d > h y _ KƉĠƌĞƌ ƵŶĞ ŵŽŶƚĠĞ ĞŶ ŐĂŵŵĞ Ğƚ ĐŽŶƐŽůŝĚĞƌ ŶŽƚƌĞ ƉŽƐŝƟŽŶ ĚĞ ŶΣ ϭ ŵŽŶĚŝĂů ƐƵƌ ůĞ ƐĞŐŵĞŶƚ ĚĞƐ ƐƉŝƌŝƚƵĞƵdž ĚĞ ůƵdžĞ

_ / E E K s d / K E _ ƌĠĞƌ ĚĞƐ ĞdžƉĠƌŝĞŶĐĞƐ ĚĞ ŵĂƌƋƵĞƐ ĞŶ ŶŽƵƐ ĂƉƉƵLJĂŶƚ ƐƵƌ ĚĞ ŶŽƵǀĞůůĞƐ ƉƌŽƉŽƐŝƟŽŶƐ de produits et de services

_ _ ĐĐĠůĠƌĞƌ ů͛ŝŶƚĠŐƌĂƟŽŶ ĚƵ ĚŝŐŝƚĂů ƐƵƌ ů͛ĞŶƐĞŵďůĞ ĚĞƐ ƉƌŽũĞƚƐ > Z d / K E / ' / d >

EŽƐ ƋƵĂƚƌĞ ĐĐĠůĠƌĂƚĞƵƌƐ ĚĞ ĐƌŽŝƐƐĂŶĐĞ ƉƌĞŶŶĞŶƚ ĂƉƉƵŝ ƐƵƌ ĐĞƐ ƐƐĞŶƟĞůƐ Ğƚ ŽŶƚ ƉŽƵƌ ƉƌŝŶĐŝƉĂů ĚĞƐƐĞŝŶ ĚĞ ĐĂƉƚĞƌ ůĞƐ ŶŽƵǀĞĂƵdž ďĞƐŽŝŶƐ ĚĞƐ ĐŽŶƐŽŵŵĂƚĞƵƌƐ͘ WŽƌƚĞĨĞƵŝůůĞ ĚĞ ŵĂƌƋƵĞƐ ͗ ƉŽƐŝƟŽŶŶĞƌ ů͛ƵŶĞ ĚĞ ŶŽƐ ŵĂƌƋƵĞƐ ƐƵƌ ĐŚĂƋƵĞ ŵŽŵĞŶƚ ĚĞ ĐŽŶǀŝǀŝĂůŝƚĠ͘ WƌĞŵŝƵŵŝƐĂƟŽŶ Ğƚ >ƵdžĞ ͗ ŵŽŶƚĞƌ ĞŶ ŐĂŵŵĞ Ğƚ ĐŽŶƐŽůŝĚĞƌ ŶŽƚƌĞ ůĞĂĚĞƌƐŚŝƉ ƐƵƌ ůĞ ƐĞŐŵĞŶƚ ĚĞƐ ƐƉŝƌŝƚƵĞƵdž ĚĞ ůƵdžĞ͘ /ŶŶŽǀĂƟŽŶ ͗ ĚĠǀĞůŽƉƉĞƌ ĚĞ ŶŽƵǀĞĂƵdž ƉƌŽĚƵŝƚƐ ŽƵ ĐƌĠĞƌ ĚĞƐ ĞdžƉĠƌŝĞŶĐĞƐ ĚĞ ŵĂƌƋƵĞ ŽƵ ĚĞ ƐĞƌǀŝĐĞ͘ ĐĐĠůĠƌĂƟŽŶ ĚŝŐŝƚĂůĞ ͗ ŝŶƚĠŐƌĞƌ ůĞ ĚŝŐŝƚĂů ĚĂŶƐ ƚŽƵƐ ŶŽƐ ƉƌŽũĞƚƐ͕ ƋƵ͛ŝůƐ ƐŽŝĞŶƚ ŝŶƚĞƌŶĞƐ ŽƵ ĞdžƚĞƌŶĞƐ͘

ĞƩĞ ƐƚƌĂƚĠŐŝĞ ĚŽŝƚ ŶŽƵƐ ƉĞƌŵĞƩƌĞ ĚĞ ƌĞůĞǀĞƌ ƋƵĂƚƌĞ ĚĠĮƐ ƋƵĞ ŶŽƵƐ ĂǀŽŶƐ ŝĚĞŶƟĮĠƐ ƉŽƵƌ accélérer notre croissance :

2 ŽŶƐƚƌƵŝƌĞ ĚĞƐ marques passion

ϭ Gagner sur les marchés clés

4 ŝīƵƐĞƌ ƵŶĞ ĐƵůƚƵƌĞ ĚĞ ůĂ ƉĞƌĨŽƌŵĂŶĐĞ

ϯ &ŝŶĂŶĐĞƌ ŶŽƚƌĞ ĂŵďŝƟŽŶ

19

PERNOD RICARD DOCUMENT DE RÉFÉRENCE 2017/2018

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