MAROC_TELECOM_REGISTRATION_DOCUMENT_2017
DESCRIPTION OF THE GROUP, BUSINESS ACTIVITIES, LEGAL AND ARBITRATION PROCEEDINGS
Business activities
DISTRIBUTION AGREEMENTS At end-Decemberb2017, Maroc Telecom held distribution agreements with the following companies:
Date of partnership agreement
Type of business
Maroc Telecom products distributed
GSM Al-Maghrib
Distribution of telecom products Electronic payment service provider and distributor of electronic top-ups
11/2003 Prepaid mobile and fixed-line phone cards mobile, fixed-line, internet subscriptions and electronic top-ups Mobile and fixed-line electronic top-ups mobile, fixed-line, and internet subscriptions for Corporate customers in Marrakesh Prepaid mobile and fixed-line cards; mobile, fixed-line and internet subscriptions for Corporate customers in Rabat and Tangier mobile, fixed-line and internet subscriptions for Corporate customers in Casablanca and Fez 11/2006 Prepaid mobile and fixed-line phone cards mobile, fixed-line and internet subscriptions 11/2006 11/2008 11/2002 11/2006
Canal Market
3
Sicotel
Distributor of telecom products Distributor of telecom products
Lineatec
M2T
Local customer services (bill payment,betc.)
04/2010
Mobile products (electronic and online top-ups)
CMI
E-commerce
06/2010 12/2015 04/2016 05/2016 06/2016 06/2016 09/2016 09/2016 02/2011
Mobile, fixed-line and internet top-ups Top-ups and billing via online banking with CDM Top-ups and billing via online banking with BMCE Top-ups and billing via online banking with ABB Top-ups and billing via online banking with AWB Top-ups and billing via online banking with CIH Top-ups and billing via online banking with BMCI Top-ups and billing via online banking with CFG
Transfer To
International distribution of telecom products International distribution of telecom products International distribution of telecom products Distribution of international airtime
Top-up transfer from abroad
Vox Telecom
11/2013
Top-up transfer from abroad
PrepayNation
12/2016
Top-up transfer from abroad
Pintail (Indigo)
03/2017
Top-up transfer from abroad
Attijariwafa Bank
Bank Bank Bank Bank
12/2007 07/2005 11/2004 12/2005 03/2015
Jawal top-up at ATM Jawal top-up at ATM Jawal top-up at ATM Jawal top-up at ATM
Al Barid Bank
Crédit Du Maroc Banque Populaire
E-mania
Electronic banking, mobile top-up distributor
Online top-up
BIM
Turkish hard discounter
01/2017
Online top-up
Communication In 2017, Maroc Telecom consolidated its position as one of Morocco’s top advertisers, continuing to spend a significant part of its advertising budget on its mobile, fixed-line, and internet products, targeting the Retail and Corporate segments. Corporate, financial and event-driven communications were also increased through multiple targeted actions. CORPORATE COMMUNICATION In 2017, the general aim of corporate communications was to maintain Maroc Telecom’s strong brand awareness and increase its popularity with all its market segments. The Company advertised
its social, cultural and environmental responsibility to the public throughout the year through public relations initiatives at every artistic, cultural, social and sporting event it sponsored in the interests of promoting general wellbeing. For example, in 2017, Maroc Telecom reaffirmed its support for national and international festivals (Beach Festival, Festival Mawazine Musique du Mondes, Afrique du Rire) and continued to sponsor Moroccan soccer in domestic as well as international competitions (African Cup of Nations, 2018 FIFAWorld Cup qualifiers). Corporate communications in 2017 was all about building a continental brand and emphasizing the Group as a whole. As such Maroc Telecom sought to connect and anchor the public relations
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MAROC TELECOM ____ 2017 Registration Document
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