L'Oréal - 2018 Registration Document

Presentation of the Group Integrated report BUSINESS MODEL - A DEVELOPMENT MODEL SERVING A CLEAR MISSION: BEAUTY FOR ALL

A PORTFOLIO OF DIVERSE AND COMPLEMENTARY BRANDS 1.2.6. To meet the beauty expectations of consumers all over the world, the Group has the richest, most varied and most powerful brand portfolio in the cosmetics industry. Moreover, its brands are constantly being reinvented so that they are always a perfect match with local consumer demand. New acquisitions also regularly provide valuable additions to this unique portfolio to respond to consumer trends.

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brand and Logocos with its vegan and organic brands for the Consumer Products Division; and Decléor and Pulp Riot which extend the growth potential of Professional Products. Other acquisitions aim to extend the Group’s geographical footprint: in Colombia with the make-up brand Vogue, in Kenya with Interbeauty, in Brazil with Niely Cosmeticos, in China with Magic Holdings and in South Korea with Stylenanda. These newly acquired companies, through their integration and deployment, are helping to accelerate the Group’s penetration of their markets, and help to drive organic growth going forward. innovation aims to offer everyone, everywhere in the world, the best of cosmetics in terms of quality, efficacy and safety. Our implementation over the last few years of an international organisation shows the virtues of a multipolar organisation. It supports the Group’s Universalisation strategy by expanding outwards and by reinforcing its capacity for innovation to meet the infinite diversity of beauty needs all over the world. As close as possible to consumers, the regional hubs adapt themselves with a true local relevance and enrich the flow of innovations.

Some of these acquisitions are global brands, such as the CeraVe skincare brand in the Active Cosmetics Division portfolio, US make-up brands like Urban Decay and IT Cosmetics as well as the Italian brand, Valentino, for L’Oréal Luxe; NYX Professional Makeup, an affordable make-up artist-inspired

OPEN AND SUSTAINABLE RESEARCH & INNOVATION 1.2.7. More than a century ago, Eugène Schueller founded L’Oréal

with a major invention: the first harmless hair colourant. Research became one of the Group’s founding principles and one of the keys to its success. To invent beauty and meet the expectations of millions of men and women, L’Oréal continues to push the boundaries of science and to leverage its Sustainable Development and CSR policies as a source of new innovation opportunities that respect consumers, the environment and biodiversity. This steadfast commitment to

REGISTRATION DOCUMENT / L'ORÉAL 2018

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