L'Oréal - 2018 Registration Document

Presentation of the Group Integrated report BUSINESS MODEL - A DEVELOPMENT MODEL SERVING A CLEAR MISSION: BEAUTY FOR ALL

HISTORY: THE IMPORTANT DATES IN THE GROUP’S DEVELOPMENT

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Acquisitions of Modiface, Armani (licence renewal), Stylenanda, Pulp Riot, Valentino (licence), Thermes de la Roche-Posay, Logocos Equileap prize

2018

Acquisition of CeraVe. Disposal of The Body Shop

2017

Acquisition of IT Cosmetics.

2016 2015

Acquisition of Niely Cosmeticos.

L’Oréal/Nestlé strategic agreement, disposal of Galderma. Acquisition of Magic Holdings in China and NYX Professional Makeup in the United States.

2014

The Sharing Beauty With All programme is unveiled.

2013

Acquisition of Urban Decay in the United States.

2012 2011

Acquisition of Clarisonic in the United States.

Acquisition of Essie Cosmetics in the United States.

2010

L'Oréal celebrates its centenary and sets itself the goal of winning one billion new customers.

2009

2008 2007 2006 2004

Acquisition of YSL Beauté.

Creation of L'Oréal Corporate Foundation.

Acquisition of The Body Shop.

Takeover of the Gesparal holding company.

L'Oréal becomes the majority shareholder of Shu Uemura in Japan.

2003

Acquisition of Matrix and Kiehl’s since 1851 in the United States.

2000

1998 2000 1996 1994 1993 1989 1981 1979 1973 1970 1965 1964 1963 1957 1954 1935 1929

Acquisition of Softsheen and Carson in the United States and in South Africa.

Acquisition of Maybelline in the United States.

Acquisition of American agents Cosmair.

Acquisition of Redken 5 th Avenue in the United States.

Acquisition of La Roche-Posay.

Creation of Laboratoires dermatologiques Galderma.

The first model of a reconstructed epidermis from L'Oréal Research.

Acquisition of Gemey, an open door to the consumer make-upmarket.

Acquisition of Biotherm.

Acquisition of Laboratoires Gamier.

Acquisition of Lancôme.

L'Oréal enters the Paris stock market.

Launch of Elnett hair lacquer.

Cosmair is named as L'Oréal's agent in the United States.

Ambre solaire, the first sun protection oil with filtering.

Imedia, the first quick oxidation hair colour.

La Société Française de Teintures lnoffensives pour Cheveux is created by Eugene Schueller, is created by Eugène Schueller.

1909

After establishing its presence in Western Europe, L’Oréal gained a foothold in North America in the first half of the 20 th century. Initially, the Group entrusted distribution companies with commercialising its products, these companies being united in 1953 around an exclusive agent, Cosmair. Following Cosmair’s takeover in 1994, the Group developed in North America with the status of a subsidiary. Numerous acquisitions, from Maybelline in 1996 to CeraVe in 2017 and Pulp Riot in 2018, have considerably reinforced its presence in North America.

With the acquisitions of Stylenanda (Korean Beauty) and Logocos (German vegan and organic brands), the Group continues to broaden its portfolio and geographic presence. Beginning in the 1970s, the Latin America Zone developed with a multi-divisional organisation that the Group has since adopted in the other major regions of the world.

REGISTRATION DOCUMENT / L'ORÉAL 2018

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