L'Oréal - 2018 Registration Document

Presentation of the Group Integrated report BUSINESS MODEL - A DEVELOPMENT MODEL SERVING A CLEAR MISSION: BEAUTY FOR ALL

1

Active Cosmetics

Consumer products

L'Oréal Luxe

Make the best in beauty available to all.

Create exceptional experiences and products for the most demanding consumers in selective distribution.

Help everyone in their quest for healthy and beautiful skin.

CONTRIBUTION TO PERFORMANCE

CONTRIBUTION TO PERFORMANCE

CONTRIBUTION TO PERFORMANCE

Net sales €12,032.2 million 44.7% share of Group sales Operating margin as a % of sales 20.2%

Net sales €9,367.2 million 34.8% share of Group sales Operating margin as a % of sales 22.1%

Net sales €2,275.5 million 8.4% share of Group sales Operating margin as a % of sales 23.0%

MISSION ♦ Growth is underpinned by four major global brands (L’Oréal Paris, Garnier, Maybelline New York and NYX Professional Makeup), and by the rollout of specialised and regional brands (Essie, Niely, Dark and Lovely, etc.). ♦ Digital resources are used across each market as a major growth driver

MISSION ♦ Orchestrate a unique portfolio of prestigious brands: iconic generalist brands, high-end aspiration brands, and alternative or specialised brands ♦ Use digital technology to provide local markets with: s an exceptional experience with inspiring content, s a valued personalised relationship, s the rollout of e-commerce that encapsulates the value added of each brand.

MISSION ♦ Respond to major trends in skincare and the recommendation of health professionals with a portfolio of highly complementary brands. ♦ Develop or reinvent, in its markets, dermocosmetics in all distribution channels, including pharmacies, drugstores,cosmetic clinics, branded retail and e-commerce sites. ♦ Launch new products and services on the recommendation and advice of health and beauty opinion leaders and influencers, in retail outlets and on digital platforms.

with e-commerce, and as a tool for optimising the Division’s marketing models.

OUR BRANDS

OUR BRANDS

OUR BRANDS

REGISTRATION DOCUMENT / L'ORÉAL 2018

11