IPSOS_HIGHLIGHTS_2017

Ipsos, a world leader

Ranking of market research companies

Company Nielsen

Rank

2017 Revenue (billion of US dollars)

1 2 3 4

6,57 3,47 2,01 1,68

39 % of revenue

Kantar Ipsos

GfK

Americas

Source: Companies’ annual reports, GfK: 2016 revenue.

Ranking among the top 4 in the 10 main countries representing 86% of the market research sector.

Developed countries

Strong positions in mature markets.

No. 1

No. 2

No.3

No. 4

Canada

Switzerland The Netherlands United Kingdom

France

Germany South Korea United States Italy

Emerging countries

33% of total revenue

No. 1

Mexico Nigeria No. 2

No.3

No. 4

with leading positions in key markets.

Turkey

Russia Singapore

Australia Brazil China India South Africa

6

Ipsos - Highlights 2017