IPSOS_HIGHLIGHTS_2017

The core business of Ipsos

A unique positioning on «understanding»

To deal with its clients’ issues and offer them innovative solutions, Ipsos has built an offer to help themunderstand Society, Markets and People.

22% of revenue

53% of revenue

Ipsos Connect Media and advertising research • Measuring media audiences • Testing communication campaigns and their content • Measuring the performance and effectiveness of brand communications

Ipsos Marketing Marketing research

• Segmenting markets • Supporting brands in developing innovation • Optimising brand strategies and positioning • Understanding purchasing behaviour and the consumer

Each individual is in turn a Consumer, Customer, Citizen or Employee

15% of revenue

11% of revenue

Ipsos Loyalty Client and employee relationship management • Designing, measuring and delivering value from Customer Experience programmes • Enabling companies to have meaningful dialogue with their employees

Ipsos Public Affairs Opinion & social research • Identifying the behaviour of individuals as citizens • Understanding and identifying shifts in attitudes and opinions • Evaluating companies’ reputation • Conducting political polling

Ipsos Interactive Services/ Ipsos Operations • Providing Ipsos researchers and clients access to respondents everywhere they need • Running surveys using the fullest range of techniques possible, whatever the data collection mode at the highest levels of quality, security, speed and cost efficiency

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Ipsos - Highlights 2017