IPSOS_HIGHLIGHTS_2017

The Total Understanding project is a project for growth. Our new Service Lines should enable us to further accelerate our organic growth.

As a result, our clients have a growing need to understand the people behind the data in order to act appropriately. That’s why I remain optimistic about our business.

What are your assets in this market?

Ipsos has a three-fold approach based on “Science, Technology and Know-how”, with its Teams at the centre. Science teaches us more about individuals. Technology enables us to deliver results to our clients in a faster and more efficient way. And our know-how is based on 42 years of existence, a presence in 89 countries with over 200 offices, our operational capabilities, our databases and the expertise of our 16,700 employees. Naturally Ipsos’ teams are at the core of its assets because they are highly professional, multicultural, multi-specialist, united and committed to the values of the New Way. Why did you decide to embark on the Total Understanding project? The Total Understanding project is designed to clarify and simplify our offer, to make it more readable for our clients and to make Ipsos competitive in all its market segments.

What is concretely the Total Understanding project? It is for us to show more clearly the added value of our offer. To this end, we are reorganising our offer into Service Lines, which are logical groups of services, making Ipsos’ positioning easy to read on each market segment. The Total Understanding project is a project for growth. Our new Service Lines should enable us to further accelerate our organic growth. Each Service Line benefits from its own development plan specifying the necessary resources in terms of Science, Technology, Know-how and talents. We will seek to strengthen each of these elements, while undertaking where necessary, a policy of targeted acquisitions. What is your ambition with this project?

It aims to extend the strategic reach of the responses we provide our clients with. In this sense, we want to strengthen our role as a partner in their transformation.

Why the name “Total Understanding”?

“Total Understanding” is the ability to understand Society, Markets and People. Ipsos has the expertise to speak about Society based on a social research practice that covers more and more countries, the tools that provide a deep understanding and a deep knowledge through the collection and analysis of large volume of structured and non-structured data. In addition, because of its global footprint and its large client base, Ipsos is one of the few companies to have such a broad knowledge of the issues that clients face.

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Ipsos - Highlights 2017