IPSOS_HIGHLIGHTS_2017

Ipsos Interactive Services / Ipsos Operations Ipsos Interactive Services/Ipsos Operations is the entity responsible for Ipsos’ core business. It covers all of Ipsos’ areas of specialisation. Its role is to provide access to respondents using rapid and innovative techniques and solutions, regardless of the collection method (online, mobile and offline). It is in charge of research management, including the choice of collection method, scheduling the questionnaires, sampling, fieldwork coordination and processing and formatting of data.

Operations ensure respondents and clients with superior quality and safety levels across more than 140 countries. Ipsos

teams have the scope and experience to conduct surveys in the Americas, Europe, Asia-Pacific, Africa and the Middle East.

ONLINE-MOBILE – 100 COUNTRIES • Proprietary panels in 53 pays. 3.8 million panellists based on more than 200 variables, thereby allowing faster targeting. • Increased capacity with other sources such as real-time sampling.

semi-DIY solutions, automatic extractions of online samples, overnight approaches, live fieldwork tracking via online dashboard, automated reports and data visualisation… Observer, methodological and technical know-how Ipsos Observer is the entity who works with clients who want fieldwork for their study without analysis. Observer mainly offers syndicated approaches (Omnibus), fast research and proprietary panels. FACE-À-FACE – 110 COUNTRIES Network of 19,500 Face-to-Face pollsters to reach all targets, even the most difficult to reach (at home, at work, on public transport, in the street, or in shopping centres…). TELEPHONE – 85 COUNTRIES 4,200 interviewers (random sampling, interviews recording…). All the segments of the population are covered (consumers, employees, decision-makers…).

Online and mobile solutions bespoke In an ever-changing environment, operations constantly innovate to tailor collection methods to people’s lifestyles, reach all respondents no matter where they are and collect initial reactions (device agnostic, mobile app, interactive modules, geolocation, passive measure, ...). Speed of execution without compromise quality Each stage of Ipsos’ research is automated or follows strict procedures, from development to delivery of the results -

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Ipsos - Highlights 2017