IPSOS_HIGHLIGHTS_2017

Ipsos Public Affairs

Ipsos Public Affairs specialises in helping companies and institutions understand and identify changes in attitudes and opinion and to improve their communication, programmes and reputation. Ipsos Public Affairs also conducts public opinion research, political polling and social research.

Measuring liveability standards globally and across various data sources For the launching of a government’s first national Liveability Assessment of 100+ cities, Ipsos connects 79 indicators with existing major government institutional, social, economic and physical initiatives andSDG’s. Thiswork brings togethermultiple modes of data to form a Liveability Index generating learnings for multiple levels of government and other stakeholders, and ultimately making cities more liveable. Understanding perceptions of global citizens Ipsos accompanies an international organisation in the identification of citizens’ concerns across 24 countries. Ipsos asks them about their values, the international influencers they follow and their commitment to world Business. The data is then used to strengthen understanding of citizens’ opinion on a variety of sensitive topics.

Simplifying and securing patient experience

The efficiency of a health system is measured in particular by the quality of patient experience. In this context, Ipsos sets up a program to study the patient experience for health authorities in order to identify areas for improvement. Ipsos implements a patient experience research programme which combines three existing research programmes into one platform. The analysis of over 500,000 verbatims, for positive or negative sentiment and 90+ specific categories is a key asset in this project. Real time access to the data is provided thanks to a personalised and secure portal.

Strengthening brands by analysing companies’ corporate reputation

Ipsos leads a 15-country corporate reputation project for a major payment provider in order to understand the perception of the company across a variety of public and private sector stakeholders and upscale clientele. The results are used by the client to strengthen its brand and reinforce its position in a changing marketplace.

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Ipsos - Highlights 2017