IPSOS_HIGHLIGHTS_2017

Ipsos Chairman & Chief Executive Officer Interview with Didier Truchot

The New Way can therefore be described as a great success. Ipsos has succeeded in demonstrating its ability to adapt quickly to market transformations and maintain its leadership.

The New Way can therefore be described as a great success. Ipsos has succeeded in demonstrating its ability to adapt quickly to market transformations and maintain its leadership. The 4S’s, Security, Simplicity, Speed and Substance, have inspired our renewed offer. Clearly, they adequately addressed our clients’ new needs and we believe they remain more relevant than ever today.

What is your vision of the market? Our market is growing and transforming at the same time. The sources of information are multiplying and technology gives access to new types of data. Generally speaking, our clients face an explosion in the amount of information available, for instance data from web and social media listening with its continuous flow of text, images and videos.

The New Way has been a resounding success. Can you tell us about it?

The aim of the New Way was to make Ipsos the preferred partner for the transformation of its clients by updating the market approach, mainly with the creation of 17 New Services which have been the main driver of Ipsos’ organic growth between 2015 and 2017.

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Ipsos - Highlights 2017