IPSOS_HIGHLIGHTS_2017

Client programmes to create the future together Ipsos works with more than 5,000 clients worldwide. Its clients are evolving in a complex and competitive environment in which speed of execution is a key feature. In addition to the challenge of growth, they must address the challenges of the digital economy and understand its impact on their business. They must reinvent their models, challenge themselves and become ever more agile. To provide the best support for its largest clients, Ipsos has introduced a specific organisational structure.

Helping and supporting clients in transforming through New Services Ipsos clients firstly want help with the processing of information, collected in an active or passive way, and in making it useful so that it can be used immediately for decisions and concrete actions. Moreover, they need to understand new consumer habits and their way of interacting with brands in a fragmented media environment. Lastly, they want to be closely supported at increasingly early phases in their innovation processes. More in-depth testing combining multiple data sources and receiving early support: these are clients’ expectations. As a result, they need partners like Ipsos who are capable of providing high quality solutions that can be applied throughout the world. Ipsos knows how to offer standardised solutions and to guarantee uniform quality in carrying out its research, whatever the country and the solution in question.

Ipsos and its global clients, Ipsos Global PartneRing and Partnering Relationships Programme In order to strengthen its relationship with its major clients, Ipsos introduced the Ipsos Global PartneRing programme more than 15 years ago with 18 of its largest clients and the Partnering Relationships programme bringing together 20 of its high potential clients. As part of these close partnerships, each client is able to rely on the Group’s excellent local resources and the support of a Chief Client Director at a global level. These dedicated contact points are centrally involved in their clients’ major strategic policies and technical issues. They hold brainstorming sessions with them on new methods, work to improve Ipsos’ services and provide innovative solutions to specific issues in order to address their current challenges. Thanks to these collaborative programmes, Ipsos not only offers its clients the opportunity to benefit from made-to-measure services but also to jointly create tomorrow’s innovations as part of an iterative process.

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Ipsos - Highlights 2017