IPSOS_HIGHLIGHTS_2017

4 key Service Lines: These key Service Lines are firstly emblematic of our expertise in understanding Society, Markets and People. They are also some of the fastest growing market segments.

Society Social & Opinion Research

Markets Market Strategy & Understanding

People Social Intelligence & Analytics

Qualitative

Combination of Service Lines Each Service addresses specific research needs. The logical grouping of these Services within the Service Lines clearly positions Ipsos in the different market research segments. Return to a targeted acquisitions policy The Total Understanding project is also about pursuing a more active acquisition policy aimed at strengthening Prospects of the Total Understanding project The key aspects of the Total Understanding project are simplification, competitiveness of the offering, leadership in the most attractive segments, reaffirmation of the strategic nature

Lastly, the combination of Service Lines provides a meaningful and comprehensive response to broader strategic issues.

Ipsos’ competitive position in terms of scientific expertise, technological capabilities, know-how and talent.

of our analyses and targeted external growth. Together these will enable Ipsos to grow at a faster pace in the coming years.

The project is implemented internally by over 200 experts 11 cross-disciplinary workstreams have been set up to identify the fundamentals of the Total Understanding project and to prepare its operational launch on 1 July 2018. A. Business questions B. Technology, platforms and partnerships C. Performance D. Applying scientific knowledge E. Market segmentation F. Clients account segmentation G. People, teams and culture H. The Ipsos narrative I. Total Understanding in China J. Total access K. Innovation

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Ipsos - Highlights 2017