IPSOS_HIGHLIGHTS_2017

The Total Understanding project

Its ambition: To make Ipsos its clients preferred partner for understanding Society, Markets and People. Its content: To streamline and restructure the Ipsos offering around Service Lines, of which it will offer a large number. Operational launch: 1 July 2018 A project for 2018-2020 and beyond. Simplification of the offer and enhancement of competitiveness The aim of the Total Understanding project is to restructure the Ipsos offering to make it more comprehensible to clients and highlight its added value. Some 90 Services are grouped within Service Lines.

Each Service Line is a logical group of Services with its own development plan to ensure that it remains competitive within its market segment.

List of Service Lines • Audience Measurement • Brand Health Tracking • Car Clinics • Commercial Effectiveness • Communications Assessment

• Media Development • Market Strategy & Understanding • Mystery Shopping • Observer • Qualitative • Quality Management • Social Intelligence & Analytics

• Corporate Reputation • Customer Experience • Healthcare • IMM • Innovation

• Social & Opinion Research • Other Specialists Services

14

Ipsos - Highlights 2017