Hermès - Registration Document 2016

OVERVIEW OF THE GROUP

ACTIVITY BY GEOGRAPHIC AREA

ACTIVITY BY GEOGRAPHIC AREA

1.4

1

Changes

2016 CA in millions of euros

2015 CA in millions of euros

2016 mix in %

2015 mix in %

At current exchange rates

At constant exchange rates

Europe

1,683

32% 14% 18% 48% 14% 34% 18%

1,590

33% 14% 19% 47% 12% 35% 18%

5.9% 5.2% 6.4% 9.1% 4.9% 6.4% 4.7% 7.5% 20.6%

7.5% 5.2% 9.2% 7.5% 8.6% 7.1% 7.2%

France

719 964

684 906

s

Europe (excluding France)

s

Asia-Pacific

2,502

2,294

Japan

724

600

s

s Asia-Pacific (excluding Japan)

1,778

1,694

Americas

941

884

Others

77

2%

73

2%

4.8% 7.4%

CONSOLIDATED REVENUE

5,202

100%

4,841

100%

1.4.1 EUROPE In France, the first floor of the Faubourg Saint-Honoré store was reno- vated and the layout improved. It now has a new dedicated space for ladies’ fashion and a leather goods section with private lounges. A major event took place in Italy in October, with the opening of a new store in Rome, to replace the Via dei Condotti store, which had become too small. Located in the same prestigious area, on via Bocca di Leone, the new 630 m 2 space distributed over two floors is the largest Hermès store in Italy. Its minimalist, warm décor is faithful to the codes of the house: mosaics on the floor, Calacatta marble, wood panelling and lac- quered surfaces to contrast with the exposed brickwork, comfortable lounges… Vast and with plenty of natural light, offering a sequential pathway, the store showcases the creativity of all the Hermès sectors, with products for the home being presented for the first time in Rome. In Switzerland, the Lausanne store reopened in May, with a sales area of 265 m 2 . Fully renovated to architectural standards using materials to give a feeling of lightness and transparency, it gives an impression of serenity and calm which echoes the peaceful atmosphere of the nearby banks of the Léman lake. 2016 was marked by several events. Women’s ready-to-wear collec- tions were unveiled in the prestigious setting of the Republican Guard’s manège in Paris, while men’s ready-to-wear took over the Maison de la Radio. Shoe collections and a selection of bags were also presented to customers and the press during Paris Fashion Week in March. Also inParis,theglazed-roofarenaoftheGrandPalaishostedtheseventh edition of the Saut Hermès, which saw a competition among the forty top show jumpers in the world, in the spring of 2016. With over 12,000 spectators and international broadcasting, this competition confirmed its status as a major event. After 35 international editions between 2011 and 2015, the Festival des métiers became Hermès hors les murs . Presented in Amsterdam in early 2016, this travelling craftsmanship festival was also a great suc-

cess at the Carreau du Temple venue in the heart of Paris in November. On this occasion, craftsmen and craftswomen trained in ten different crafts showcased their know-how, experience and passion. Within an area of 550m 2 , a dedicated ten-module circuit enabled visitors to disco- ver the talented hands that transform materials and manufacture bags, saddles, scarves, ties, jewellery, watches, gloves, etc. Furthermore, through the immersive experience of a 360-degree film, the visitors were invited to discover the master glass craftsmen and cutters of the French crystal manufacturer, cristallerie Saint-Louis. Silk was also showcased to customers with an atypical pop-up store, Hermèsmatic , a quirky mini-laundromats enabling the owners of aged silk scarves to dip-dye them in jeans-blue or fuchsia and therefore give them a new lease of life. These temporary venues travelled across Europe from Strasbourg to Amsterdam, Munich and Bordeaux. AMERICAS In Brazil, Hermès has increased its presence by opening a second store: seven years after the opening of the São Paulo store, the house has opened for the first time in Rio de Janeiro. Located in the heart of char- ming Ipanema, in a typical 1940s building surrounded by hundred-year- old trees, the 160 m 2 store offers a wide selection of products, notably bathing collections. It opened in July, just before the Olympic Games. This was also an opportunity to highlight the fact that in 2016 Hermès became the official saddler for the Brazilian showjumping team. In the USA, the Philadelphia store relocated in October, within the same King of Prussia shopping centre, the largest on the East coast. The petit h caravan stopped in New York in late 2016 and took over the ground floor of the Madison Avenue store to offer its quirky vision of «Santa’s workshop». Several pop-up events brightenedHermèsNewYork flagship, as well as the Hermès Parfumerie of Wall Street. 1.4.2

2016 REGISTRATION DOCUMENT HERMÈS INTERNATIONAL

23