Hermès // 2022 UNIVERSAL REGISTRATION DOCUMENT

1

PRESENTATION OF THE GROUP AND ITS RESULTS REVENUE AND ACTIVITY BY GEOGRAPHICAL AREA

1.7.5 DIGITAL STRATEGY E‑commerce continued its rapid growth in all regions of the world, with very strong growth in traffic (+29%) and sales compared to 2021. The hermes.com platform, the Group’s leading store in terms of revenue and volume of products sold, is an excellent recruitment vehicle. In 2022, 70% of buyers on the site were new to the House. The roll‑out of omnichannel services continued to offer customers a better experience. As a result, it is now possible to obtain information online about the offer in stores in most countries where e‑commerce is available. The e‑reservation service, which allows customers to reserve the desired items before picking them up in stores, is now open in around 50 stores. Customers can also consult their after‑sales file online or, for certain sales, interact with an advisor via live chat. New services have been added to enrich the experience and pathways on hermes.com, such as the watch configurator, new delivery offers and online registration for local events organised by the House. emblematic Hermès bags to the public and told the story of the House’s leather savoir‑faire . The tireless traveller petit h erected a pop‑up souk in Dubai in November, paying tribute to the hospitality of these traditional markets and the magic of the Orient. Lastly, Dubai also hosted the Le Monde d’Hermès kiosk in December.

1.7.4 NEAR AND MIDDLE EAST In Qatar, Hermès unveiled its new store in Doha at the end of May, replacing the store that has been present in the Qatari capital for 13 years. Located in the Vendôme shopping centre, this store benefits from a select environment and a surface area of more than 600 m . This generous space, bathed in natural light thanks to its high windows, is structured into different universes where visitors can discover the collections of the House’s 16 métiers . The architectural expression combines the contemporary interpretation of Hermès’ codes with the evocation of the surrounding landscapes. A private garden planted with local species, from which springs a life‑size blue horse, gives this new place a unique character. A few months later, at the end of October, Hermès inaugurated its new store in Hamad International Airport in Doha. Located in the heart of the main terminal, this store stands out for its façade, adorned with hand‑made ceramic slabs, and its design evoking strong elements of Qatari culture, such as the sea and the desert. The cycle of Hermès Heritage themed exhibitions continued on its way. In May, on the occasion of the opening of the Doha Vendôme store, the fourth chapter in Once Upon a Bag unveiled around 50 2 In July, Los Angeles was visited by the playful HermèsFit gym, which took over the Hollywood Athletic Club for a few days. On the programme, fitness classes and joyful discovery of the world of fashion accessories, with family or friends.

2022 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL

38