Hermès // 2022 UNIVERSAL REGISTRATION DOCUMENT

PRESENTATION OF THE GROUP AND ITS RESULTS REVENUE AND ACTIVITY BY GEOGRAPHICAL AREA

1.7.3 AMERICAS In the United States, Hermès celebrated the reopening of its South Coast Plaza store in Costa Mesa, California, in March. Significantly extended to boast 650 m , the U‑shaped store has three entrances, one leading outside and the other two inside the shopping centre, the largest on the California coast. Its architecture, inspired by the sea and local landscapes, combines rounded shapes, natural materials and delicate gradations of sand and earth tones. The store presents all of the House’s métiers , as well as a private lounge dedicated to after‑sales service, as well as a cosy bar that invites visitors to linger awhile. In April, the city of Austin welcomed the third Hermès establishment in Texas. This new address on South Congress Avenue, in an eclectic and creative neighbourhood close to the city centre, merges the classic Hermès heritage and the remarkable dynamism of this capital of the international music and high‑tech scenes. A cultural pairing that is also expressed through the architectural style, which mixes Hermès' codes and natural materials such as raffia or oak, in sand and green tones reminiscent of the desert and its cacti. In October, the opening of the new store at 706 Madison Avenue, in New York's Upper East Side, was undoubtedly one of the highlights of the year. The L‑shaped building brings together three old buildings located at the corner of Madison Avenue and 63rd Street. Inside, the House’s 16 métiers occupy a series of lounges, each with a unique identity, spread out over four levels and covering nearly 1,900m. Welcoming and lively, this new flagship adopts an exclusive style inspired by the Art Deco past and the first skyscrapers of Manhattan. It is also distinguished by remarkable elements such as its spectacular domed glass roof and its suspended garden, an oasis of green where the cavalier artificier , the twin of the Faubourg Saint‑Honoré rider, sits proudly. Two bars invite customers to take a comfortable break between purchases, while the quiet 4th floor, closed to the public, houses the repair and personalisation workshop. In Mexico, the Guadalajara store reopened in October after being completely redesigned. Present since 2010 in the El Palacio de Hierro department store, within the Andares Mall, the sales area has been redeveloped to showcase the métiers , in a harmonious atmosphere inspired by the surrounding nature. The decoration, composed of works of art mixing tradition and modernity, evokes the cosmopolitan dynamism of this city that has become a creative epicenter of Mexico. Among the highlights of this year, the very first presentation of the Hermès in the Making exhibition in the United States took place in Detroit in June. Set up for a week in the Sommerset Collection shopping centre in Troy, which has been home to a Hermès store since 2021, this multi‑faceted programme enabled visitors to familiarise themselves with Hermès’ responsible and sustainable craftsmanship approach. Various workshops illustrated the processes of preserving and transmitting savoir‑faire , repairing objects and recycling materials. 2 2

Numerous events and initiatives punctuated the year in different countries. HermèsFit , the atypical interactive gym that invites customers, their friends and families to discover the world of fashion accessories in a fun way, made a stopover in Bangkok in March, followed by Hong Kong in early October and Sydney in mid‑October. In June, Hermès Japan organised two exceptional events. First of all, a special evening in Tokyo, dedicated to the presentation of the fall‑winter 2022 women’s collection. Named “Equestrian Techno”, this ceremony blended the energy of dance and music with Hermès' equestrian heritage and the creativity of ready‑to‑wear, silk and haute bijouterie . A few days later, Tokyo offered its hospitality to La Fabrique de la Légèreté , an original stage performance dedicated to the annual theme. Following the preview reserved for journalists, influencers and students from design schools, the exhibition remained open to the public for ten days, welcoming more than 5,000 visitors. The Hermès in the Making travelling exhibition, an introduction to Hermès' sustainable craftsmanship model through meetings with craftspeople, demonstration workshops and educational materials, made a ten‑day stopover in Singapore at the beginning of October before heading to Kyoto at the end of November, where it welcomed more than 20,000 visitors in one week. The Hermès Carré Club , a joyful immersion in the colourful and whimsical world of silk, came to delight the Ho Chi Minh City Museum of Fine Arts in October. In this pop‑up club, many visitors were able to observe designers at work, admire collection carré scarves or learn about the art of knotting. Silk also took off to Indonesia in October, to delight the skies of Jakarta with the first Kite Festival , a magical festival of silk kites, made from scarves, diamond scarves, shawls and bandanas from the women's and men's collections. For its fourth edition, the Hermès Please Check In experience chose to land in Taipei in October. This set design offered a quirky journey through the history of Hermès bags, during which a number of secrets and unexpected anecdotes were revealed. It captivated numerous clients, journalists and influencers. As for the third chapter, Hermès Heritage In Motion , which evokes the relationship that Hermès has always maintained with the world of travel, it arrived in Mumbai in November to offer visitors an interactive dialogue with many of the House’s objects and archives. From the end of November to mid‑December, petit h was in Bangkok, reinventing the emblematic Siam store in harmony with the traditional local “Temple Fairs” festival, with objects created for the occasion. Lastly, the Le Monde d’Hermès kiosk made stops in Singapore, Tokyo and Chengdu to offer passers‑by a joyful, generous and creative moment.

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2022 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL

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