Hermès // 2021 Universal Registration Document

PRESENTATION OF THE GROUP AND ITS RESULTS REVENUE AND ACTIVITY BY MÉTIER

To support a still sensitive health context, the gentle no-rinse hand cleansing gel was introduced in the fall, scented with refreshing notes of Hermès Colognes . At the end of the year, the Fêtes en Hermès box sets, perfume celebrations of the joys of winter, were decorated with a revived and recoloured épopée d’Hermès scarf. In addition, in the Hermessence collection, the Agar Ébène eau de toilette was decorated with a calligraphy poem, an ode to love adorned with gold arabesques in a rare limited edition, dedicated to the Middle East. A year after its birth, the Hermès Beauty métier has continued its rapid growth, supported by two limited editions of Rouge Hermès and the development of new lines. Fashion accessories in their own right, the seasonal limited editions of Rouge Hermès have accompanied the vitality of fashion and brought their colours to the women’s ready-to-wear fashion shows, successively expressing the chromatic variations of Bauhaus under the Californian sun in the first half of the year, then dazzling bursts of colour in the night in the second half. In the spring, the Rose Hermès collection, second line of Hermès Beauty. This ritual dedicated to the sublimation of the complexion and the lips consists of the Rose Hermès Silky Blush inspired by the softness, lightness and sheen of silk, accompanied by Roses à lèvres perfecteurs naturels , whose melting “candle” texture evokes the feel of Butler calfskin. Naturally rechargeable objects, designed by Pierre Hardy. In the second half of the year, the third line, Les Mains Hermès , illustrated, by its unexpected and particularly remarked upon ambition, the singularity of this Beauty métier in a house of craftspeople. This new ritual claims the two dimensions of skincare and colour with the same legitimacy. It offers the House a first foray into the world of skincare, with a Complete hand care and a Nourishing oil for nails and cuticles certified Cosmos Natural. As for the 24 colours of nail polish, inspired by the daring shine of enamel, they mirror the 24 permanent reds of the Rouge Hermès collection. A fortifying and protective Enamel base coat , a long-lasting shine Top coat and precious poplar wood nail files complete the ritual. The Hermès Beauty métier continued to be supported by a comprehensive communication campaign, with particular weight given to its most emblematic gesture, the Rouge lipstick. For the end-of-year celebrations, two exceptional gifts enlivened this new métier : the re-edition of the Piano Box in an extra-large format, revealing the complete collection of 24 lipsticks, and a Poudre d'Orfèvre cosmetic powder in a round case etched with the Ex-Libris and with a sparkling, particularly festive finish. BEAUTY 1.6.5.2

The year was punctuated by a presentation at the Milan Show that attracted considerable attention from the press, architects and interior designers as well as the general public. The spectacular scenography, expressed, through five actual size houses, covered with lime and painted by hand by La Scala’s decorators, the values upheld by the collections: exploration of craftsmanship savoir-faire , excellence in implementation, strength of colours and graphics. Notable novelties include the Sialk enamelled copper table centrepieces, the Sillage armchair in cellulose fibre designed by Studio Mumbai, the new Hippomobile porcelain tableware or the remarkable New Haven , Fall River and Williamstown quilted white cashmere bedcovers.

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PERFUME AND BEAUTY

1.6.5

Perfume and Beauty generated revenue of €385 million in 2021, i.e. 4% of consolidated sales.

PERFUME

1.6.5.1

In the first half of the year, business was sustained by the launch of two limited editions and a new fragrance. The Terre d’Hermès bottle honoured this event by choosing the emblematic H of the House as its signature, while the Charming Twilly edition of Twilly d’Hermès tied a four-leaf clover to its silk tie, as if to smile at the chance for renewal. The month of February was marked by innovation, with the launch of the new H24 fragrance for men. Hermès perfumer, Christine Nagel, invites you to discover a hybrid exploration space, between nature and technology. A plant-based composition woven from clary sage, narcissus, rosewood and sclarene, with a lively, sensual and distinctive signature, protected by an aerodynamic bottle. H24 benefits from eco-designed development, with raw materials mainly derived from biotechnologies, a recyclable case made of recycled fibres, and a refillable bottle. Supported by an ambitious launch, H24 quickly won over the profession with its boldness and attracted a young audience, complementary to that of Terre d’Hermès . In June, Terre d’Hermès added to its line with an unprecedented offer, Terre d’Hermès alcohol-free spray , an accomplice to a new scented gesture for the summer. The second half started under the sun: the spirit of the Twilly d’Hermès feminine perfume emerged in its most striking form with Twilly Eau Ginger . An essence of joie de vivre , luminous and contagious, built around peony, ginger and cedar. The latest attribute to join the Hermès family of girls!

2021 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL

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