Hermès // 2021 Universal Registration Document

1

PRESENTATION OF THE GROUP AND ITS RESULTS REVENUE AND ACTIVITY BY MÉTIER

The tie collections have a wealth of new creative variations and new savoir-faire , alongside the emblematic printed or woven silk models. Thus the Double 6 tie, composed of two panels of identical width printed with a sometimes classic, sometimes fancy pattern, can be worn with either side facing, according to the whim of the wearer. The cashmere and leather tie showcases exceptional materials. Made using traditional glove-making techniques, it combines Scottish cashmere and extremely supple lambskin. Finally, a nod to the emblematic designs of men’s silk, a capsule of three heavy silk ties with classic patterns, reveals three designs on the lining featuring beasts designed in previous seasons: the Grrrrr! bear, the Awooooo! wolf and the Aaaaargh! dinosaur. 1.6.4 The other Hermès sectors include Jewellery and the Hermès Art of Living and Tableware. In 2021, they generated revenue of €1,001 million, representing a 57% rise at constant exchange rates and accounting for 11% of the Group’s total revenue. OTHER HERMÈS SECTORS In 2021, the Jewellery métier continued its exploration of form and materials, breaking away from conventional codes. A new communication campaign, Hermès, joaillerie cavalière , was launched, affirming the meeting of the métier and the saddlery spirit in objects as powerful as they are precious. This campaign evokes the different stories of the métier , from haute joaillerie to silver jewellery, expressing the common thread that guides its radicalism and its positioning as a jeweller of design. The encounter with the saddlery spirit was also celebrated in the Kellymorphose exhibition. The event, initiated at the Faubourg Saint-Honoré store in Paris in June, highlights the multiple metamorphoses of the Kelly bag in jewels imagined by Pierre Hardy, Creative Director of Jewellery. A game of miniaturization and deconstruction down to the smallest detail, where the touret clasp, the straps or the padlock twist, overlap and freely follow the movement of the body. The Faubourg store also received the sixth haute joaillerie collection, Lignes sensibles , at the beginning of the year, before it took off to be presented around the world. Already experiencing strong growth in 2020, the Hermès homeware division had a record year in 2021 with growth in porcelain, textiles and furniture as well as in objects. The attractiveness of these product families was confirmed by a significant increase in the customer base, due to the recruitment of new customers but also to their loyalty. JEWELLERY 1.6.4.1 HERMÈS ART OF LIVING AND TABLEWARE 1.6.4.2

The annual theme of the Odyssey inspired the House’s faithful designers, who were very prolific. The L'épopée d’Hermès cashmere and silk shawl recounts the six generations who have succeeded each other to write the history of Hermès. In the mischievous form of a goose game, it evokes the personalities, encounters and innovations that have marked the House. The Cheval de Fête scarf pays homage to the posters of the Polish school from the 50s to the 70s, whose strong simple lines are represented here by graphic and geometric ribbons and rosettes. The Grand Théâtre nouveau drawing was born from a privileged visit to the Imagerie d’Epinal archives. Inspired by old engravings, it creates an astonishing theatre stage populated by wild animals. An assemblage of geometric patterns recalls the characteristic work of stamp designs. Cashmere and silk accessories also feature prominently: the giant triangular scarf, launched during the fall-winter collection, is a new must-have alongside shawls. Three drawings with various writings were adapted to the triangle format for this first season: the majestic Zebra Pegasus , the emblematic Ex-Libris and the Folklore textile design. Finally, the transformation of unused materials gives rise to new territories and creative gestures, in a spirit of upcycling. Thus, two scarves cut in half and reassembled become a new scarf, like a happy encounter. A long scarf is recreated from small sized scarves and plain silk swatches. Figurative patches, cut from printed silk, spice up other scarves, in an unprecedented mix of designs and colours. Winner of the Grand Prix du Carré Hermès for men’s silk, the Mr Farrier scarf, printed on cotton and silk in a size 140, features a farrier robot created from the horseshoe motif, surrounded by traditional tools in a festive and energetic composition. The Cheval punk cashmere and silk scarf hovers between heritage and edgy: its horse, superbly harnessed, is adorned with tattoos and a punk mane inspired by an old brush kept in the Émile Hermès collection. A major novelty, the rectangle for men, in fringed cashmere and silk, stands out as a new classic alongside the square scarf. Instinctive like a muffler, it is easy and natural to wear. Distinctive like a scarf, it is printed with designs with a strong identity: for this first season, Hermès, Drive me crazy and Hermès en tracé . Within the fall-winter collection, a new creative territory is offered with three hybrid and functional products, in wool and cashmere, intended to accompany new uses around urban mobility: a generous muffler, lined with a zipped pocket; a shirt front, also with a pocket, to put on under a suit jacket; and lastly, a second muffler that hides a water-repellent hood in technical canvas. MEN’S SILK 1.6.3.2

30 2021 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL