HERMÈS - 2018 Registration document

Overview of the group

ACTIVITY BY GEOGRAPHIC AREA

Middle East

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Bahrain: 1 1 concessionaire

Lebanon: 1 1 concessionaire

United Arab Emirates: 5 5 concessionaires

Kuwait: 1 1 concessionaire

Qatar: 2 2 concessionaires

Oceania

Australia: 6 5 branches: s s Brisbane s s Chadstone

Guam: 1 1 branch

Saipan: 1 1 branch

s s Gold Coast Pacific Fair s s Melbourne Collins Street s s Sydney 1 concessionaire

DIGITAL STRATEGY

The United States, first e-commerce platform of the House’s continued its considerable digital growth in terms of sales, traffic and conversion rates. Mobile usage has also increased significantly. The digital flagship is now one of the Group’s foremost stores, leading the field in ties, perfumes and fashion accessories. Its customers include a large majority of first- time buyers. Our presence on social networks has also been intensified, with particu- larly strong growth on Instagram, Twitter and WeChat.

1.5.5

The Group’s digital strategy has resulted in a significant geographic surge. The new platform has been rolled out in 22 new countries. True to its ambition of combining editorial content and products on a single site, Hermes.com first opened in Europe in March. Australia followed in June. In October, the site opened in China, adapting to the specificities of this immense market, including payment features and local customs. The arrival on the Chinese market significantly increased traffic on the site.

2018 REGISTRATION DOCUMENT HERMÈS INTERNATIONAL

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