HERMÈS - 2019 Universal Registration Document

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OVERVIEW OF THE GROUP ACTIVITY BY GEOGRAPHIC AREA

DIGITAL STRATEGY 1.6.5 The new digital platform Hermes.com was rolled out this year in Japan, Singapore and Malaysia. It now covers 25 countries. The highest online sales were generated in the U.S. and China. The digital flagship is now positioned among the best stores of the group and ranks first in numerous categories of products such as fashion accessories, perfume, tableware and shoes. Traffic is growing rapidly and mobile use now represents three quarters of total traffic. The offer available online is growing every year.

This platform represents both a showcase for the group and an attractive store. Through Hermes.com, the House can capture new customers who come to discover its various universes and then buy its products either online or in-store. In this regard, omni-channel services are at the heart of the House’s challenges. In Canada, Hermès is testing two new services that enable customers to discover online products that are only sold in-store and reserve them in the store of their choice. These services will be rolled out gradually from 2020.

2019 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL

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