HERMÈS - 2019 Universal Registration Document
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OVERVIEW OF THE GROUP ACTIVITY BY MÉTIER
Winter celebrates lace-up and elasticated ankle boots with ribbed rubber soles for rugged allure. These are combined with city-style two-tone uppers, decorated with micro-perforations. The sporty models feature reflective piping details or printed or embroidered wing motifs on a brightly coloured trainer shoe base. 1.5.3 Silk and Textiles represent the third largest sector of the Group, accounting for 9% of consolidated sales. In 2019, this métier achieved €592 million in revenue. SILK AND TEXTILES Silk, with its narrative power, is always the most eloquent expression of the Hermes theme. Season after season, designers take up the theme and bring it to life on the iconic silk carré scarf. In 2019, dreams are everywhere: in the phantasmagoric and technicolour city populated by friendly animals imagined by Jan Bajtlik, a young Polish designer and creator of Animapolis , his first silk scarf for the House. In the imaginary town drawn by the four hands of Octave Marsal and Theo de Gueltzl, À l’ombre des pivoines combines architectural elements in amazing detail and immense poetic` peonies. And in La cité cavalière by Octave Marsal, a recreated map of Paris, inspired by an old engraving in which the Île Saint-Louis and l’Île de la Cité, are shaped like a horse. A major new arrival, a brand new format for the House: the giant silk twill triangle. A giant square cut in two diagonally, as clean, graphic and fluid as a ship’s sail. It is adorned with prints of various heritage designs, such as Quadrige bayadère by Pierre Péron or Éperon d’or by Henri d’Origny, recomposed and adapted for the triangular format. A refreshing wave rolls through the summer collection, with incredibly light pure silk chiffon scarves and square artisanal cashmere chiffon scarves, hand dyed using a process that creates vibrant shades. For winter, 100% cashmere stoles and scarves complement the collection of cashmere and printed silk shawls, drawing on wide-ranging savoir-faire . Likewise, the Brides de gala scarf reproduces the emblematic design in a brand new way, with a set of knitted items in the purest tradition of Scottish cashmere. Meanwhile, the Astro Stripes and Madras Pixel stoles celebrate the savoir-faire of weaving and spinning by hand. The woven and knitted ties collections, sober and elegant, forge ahead with creativity and impertinence. Upon opening their jacket, wearers of the 7 cm Dragon Flash neck tie in heavy silk reveal a dragon, straight from the imagination of Daiske Nomura. Embroidery also features on ties that explore various techniques and materials: knitted silk ties embroidered with a stylised horse head, wool ties inspired by men’s suits MEN’S SILK 1.5.3.2 WOMEN’S SILK 1.5.3.1
embroidered with an impetuous pony, and even a luxurious brushed-silk tie embellished with the head of a horse in leather appliqué. Men’s scarves also venture into the realm of dreams. The 100 cm wool and silk Sweet Dreams scarf recounts Jan Bajtlik’s psychedelic dream with multicoloured fantastical animals drawn in felt tip, evoking the drawing of a child. The autumn-winter collection welcomes a young designer, Maylis Vigouroux, who designed the 100 cm cashmere and silk scarf Nothing but a dreamer . This richly detailed drawing illustrates the changing dreams of a young boy, evolving as he grows. Finally, the scarf collection gives materials, formats and techniques centre stage: a lightweight scarf in Prince-of-Wales check featuring a dinosaur print designed by Alice Shirley; a cashmere scarf adorned with leather horse patches and more; as well as craftsmanship making its presence felt in the form of two scarves woven in Nepal, one dip-dyed by hand and the other woven from leather. 1.5.4 The other Hermès métiers include Jewellery, the Art of Living and the Art of Hermès Tableware. In 2019, they generated revenue of €525 million, representing a 20% rise at constant exchange rates and accounting for 7% of the Group’s total revenue. OTHER HERMÈS MÉTIERS In 2019, Hermès became a jeweller. In unveiling its first marketing campaign, Artisan des Lumières , Hermès began forging its own unique jewellery culture: one that celebrates form and reinvents tradition, flaunting a palette of unique colours: rose gold, brown diamond and black stone, in particular. The Black to Light jewellery collection, unveiled in July, shows off this culture. Pierre Hardy’s collection is as radical as it is refined. By merging the beauty of Hermès’s heritage forms with the nobility of black stone, the collection tells the great stories of the House in a new light, underscoring their modernity. The presentation of the collections at the Milan International Furniture Show was an opportunity for the métier to showcase the artistic lines that balance precision of form and richness of colour with the beauty of materials. Drawing particular attention was the House’s range of traditional savoir-faire and its interaction with technical innovation, in, for example, the granite and porcelain Halo and Hécate lamps, the Hippomobile embroidered cashmere plaids and the Rubans Casaque braided leather baskets. The spectacular staging combined local materials with graphic text relating and responding to the collection. This event, which attracted a record number of visitors, significantly boosted the métier’s outreach. THE ART OF LIVING AND THE ART OF HERMÈS 1.5.4.2 TABLEWARE JEWELLERY 1.5.4.1
2019 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL
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