Groupe La Poste // CSR REPORT 2022
Deploying a philanthropy and general interest policy 3 PROMOTING SOCIAL INTEGRATION ■
La Poste Groupe is committed to major causes: ■ it mobilises employees to sort and send pledges of Téléthon donations in record time. The action is also supported by fundraising on www.laposte.fr, the mobilisation of the customers of La Banque Postale and its subsidiaries KissKissBankBank and Goodeed; ■ La Poste is a partner of the Pièces jaunes (Yellow coins) project to help hospitalised children, alongside Fondation Hôpitaux de Paris – Hôpitaux de France; ■ every year, La Poste issues premium-rate stamps for the benefit of the Red Cross . The funds which are raised support actions for vulnerable and disadvantaged people, patients or the elderly. La Poste’s commitment to sport, culture and regional tourism development: ■ since 2007, coordination of the “Tous arbitres” programme, which helps to inspire young people to embrace refereeing as a career and promote the role of the 58,000 professional and
amateur referees of football, rugby, handball and basketball, in partnership with the professional federations and leagues of the four sports. Ten awards have already recognised the “Tous arbitres” programme; ■ opening of the Secretariat of Santa Claus (since 1962) whose mission is to answer all children who send him a letter. Almost 1 million letters per year; ■ the “Fondation du doute” presents an exceptional collection of “Fluxus” works, an artistic movement at the origin of mail-art that circulates ideas and creations by using La Poste with the aim of surprising the recipient; ■ support for the “French Language Week” alongside the Ministry of Culture on office screens; ■ sponsor of La Biennale de Lyon ; ■ support for the “Plus beaux détours de France” (Most beautiful detours in France) association to help promote some 100 cities with 2,000 to 20,000 inhabitants with the objective of sustainable development of quality tourism.
58 CSR Report 2022/ LA POSTE GROUPE
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