Groupama // 2021 Universal Registration Document

1 OVERVIEW OF THE GROUP Strategy

1.4

STRATEGY

1.4.3

OUR PILLARS

The Groupama group’s strategy is supported and embodied by the Vision programme. This strategic programme consists of five complementary elements, which form a coherent whole guiding the Group’s actions: our corporate purpose; ❯ our CSR approach; ❯

OF TRANSFORMATION

Our five pillars of transformation are our response to the Group’s long-term challenges and the structural changes in society. They allow us to adapt our organisation and our business lines over time in order to stay one step ahead and anticipate future developments. Pillar 1: Rekindling the customer relationship Customer satisfaction is at the heart of the Group’s concerns. It is both a mutual insurance requirement and a commitment from each of our companies. To be one of the favourite insurers in France, the Group has chosen to establish a unique, differentiating relationship with our customers based on proactive advising. The crisis context of the last two years has been an opportunity for the Group to re-express its attachment to this attentive and human relationship. In line with 2020, one million customers and members were contacted in 2021 in a human, proactive, and non-commercial way. Pillar 2: Growth drivers through services Speeding up our development in services is a priority. Our ambition is to support our customers with comprehensive service solutions to supplement our traditional insurance products and covers. In 2021, the Groupama Habitat Protect remote surveillance offering was highlighted, and sales increased threefold compared with 2020. Pillar 3: Making Groupama a leading brand The objective of this pillar is to promote the Groupama brand throughout our territories and to make it a true strategic financial asset. This includes improving communication around our actions on the ground by involving our networks of elected representatives and employees, who form a real community of ambassadors. As an example, the large-scale prevention actions carried out made it possible to train nearly 20,000 people in life-saving techniques by the end of 2021. The ambition is to reach 50,000 trained people by June 2022. Pillar 4: Developing our industrial model to make it more efficient The continuous improvement of our industrial model should allow the Group to control its operating costs while offering better service quality to our customers. This means greater commercial efficiency with the optimisation of our distribution networks and operational efficiency with a view to simplifying and digitising operating processes while creating synergies between the Group’s various companies.

our pillars of transformation; ❯ our performance podiums; ❯ the mutual insurance dynamic. ❯

1.4.1

OUR CORPORATE PURPOSE

The transformation of Groupama SA into Groupama Assurances Mutuelles in June 2018 restored the Group’s consistency based on three levels of mutualisation: local, regional, and national. The Group wished to mark this transformation by reaffirming its corporate purpose: “We are here to help as many people as possible build their lives with confidence. To do this, we rely on humane, close and responsible communities of mutual aid”. This corporate purpose explains why our Group has been in existence for over 100 years and embodies the mutualism of the future, a beacon of hope for future generations. The Groupama group is thus demonstrating its commitment to its mutual insurance background and to the human values of solidarity, accountability, engagement, and optimism to use them in an ambitious economic venture for its members and customers to enable as many people as possible to build their lives with confidence. In application of its corporate purpose, the Group has defined its CSR approach, which defines how we want to act to build a sustainable economic development model in line with our values. The Group has defined its priorities for 2022-2024, which will include strengthening a human, proactive, and responsible relationship, proposing protection solutions that respond to changes in the environment and lifestyles, and actively contributing to the sustainable development of local life. Through this CSR approach, the Group affirms its action as a responsible and trusted player, attentive to its impact on society and the environment. OUR CSR APPROACH 1.4.2

10 Universal Registration Document 2021 - GROUPAMA ASSURANCES MUTUELLES