Econocom - 2019 Universal registration document

02 group overview group positioning

MICROSOFT TECHNOLOGIES 3.4.2. Market: new business 3.4.2.1. models are changing the game The French market for Microsoft technologies has been transformed by the arrival of new business models that are imposing a change of approach for partners distributing the brand. In fact, over the last ten years, the competition has changed considerably: pure players are consolidating, and the broadline companies are launching new offers. These partners, who are used to selling licenses and solutions for server integration and migration, are now being confronted with new needs: leasing licenses, integrating new uses, improving the level of services and information systems using solutions such as SaaS (Software as a Service), IaaS (Infrastructure as a Service) As a historic partner to Microsoft, Econocom wants to accelerate this strategic collaboration by becoming a market leader, and offer all French companies a team dedicated to Microsoft technologies to support them in their digital transformation. This ambition covers the entire value chain: everything from devices and cloud-hosted applications, to consulting services, open source software, collaboration within companies and the development of innovative services, all in an environment based on Microsoft solutions and a unique value proposition: Your Microsoft Specialist as-a-service. and PaaS (Platform as a Service). Econocom aiming to 3.4.2.2. become a market leader with its Infeeny offering

For this, in 2018 Econocom launched the Microsoft transversal offer “Infeeny by Econocom”. Capitalising on Infeeny brand recognition, this offer also makes use of the long-standing expertise of Econocom and other Group entities such as Alter Way and Digital Security . Infeeny by Econocom represents: 700 Microsoft consultants, experts, DevOps; • a network of regional agencies and • application service centres; a unique and multidisciplinary interlocutor • for integrated solutions with customised financing; three domains of expertise in coherence • with Microsoft: Modern Workplace, App & Infra, and Data & IA; a strong implication in Microsoft • innovation projects: IA (founding member of the Impact IA association alongside Microsoft). Infeeny: an exclusive Microsoft pure player in the Econocom group. Thanks to its expertise in Microsoft and Econocom group’s business contributions, Infeeny offers innovative solutions around the modern workplace, modern apps, the Cloud and data valuation to provide businesses with a personalised environment, tailored to business and users. SAAS & CLOUD, WEB APPS 3.4.3. AND OPEN SOURCE Double-digit market growth 3.4.3.1. SaaS & Cloud: services and the cloud hybrid are on the rise According to Gartner, the adoption of enterprise SaaS is still relatively new and many SaaS application providers have focused more on the functionality of their applications and less on the needs of IT operations. This can lead to limitations in native SaaS management consoles, including insufficient reporting, inaccurate

33

2019 annual report