EXEL Industries // 2020 Universal registration document

Statement of Non-Financial Performance

Our business model

Our business model

4.2

Our business model (our activities, main markets by geography and customer type, competitive positioning, positioning in the sector, products and services, production resources) is described in chapter 2 of this Registration Document.

4.2.1 Strategic thrusts of our development

The Group’s areas of strategic development focus have been set by the senior management team.  CUSTOMER EXPERIENCE The customer feels at homewith us.Wework together, on the same team. We understand their needs and deploy all our skills in order to meet them. All interactions with our customers are flexible, uncomplicated and focused on their needs. Familiarity with the customer and understandingwhat is on his mind arewhat inspire our innovation, our product/market pairs, our logistics and our services. Our employees are engaged and value this customer relationship. We want our customers to use our products with pride and to work with us.  USEFUL INNOVATION O ff ering product and service innovations that give our clients and users true added value. From our Company’s very beginning, we have been innovation leaders in spraying and pioneers in the use of new technologies. Aware of its environmental and regulatory issues, EXEL Industries is more than ever committed to the research and development of “smart” technical solutions to increase spraying accuracy. These real-world solutions must continue to be easy to use and a ff ordable for all of our customers. Our innovations are unique and meet both

the needs of our customers, and environmental and economic challenges.  INTERNATIONAL GROWTH Continuing our expansion, by organic growth and by acquisitions, in the countries where there is growth potential for our businesses. EXEL Industries has had an international focus for several years now. Our sales outside of France account for nearly 80% of our revenue. With the acquisition of ET Works in 2016, the Group strengthened its presence in the United States, which is now of equal weight with France. At the same time, each of our businesses has identified opportunities for geographic growth, such as Asia and the Paci fi c for agricultural businesses, or Europe (excluding the UK) for Garden Watering and Spraying. The ambitions of EXEL Industries are global.  PUTTING PEOPLE FIRST People are the focus of our customer relationships and of our Company. We emphasize close contact, communication and simplicity. EXEL Industries is a familyGroup forwhomhuman values have always been very important. Those values call for respect, transparency, openness, initiative and team spirit. Our organizations are simple and responsive. They allow everyone to fi t in and develop talented and passionate people and entrepreneurship. The centralizedmanagement tools developed and proven over many years in the training of all Group managers, in tracking skills and in internal communications through the circulation and sharing of successes by individuals in our companies are important pillars for the Group. Because of its respect for cultures and individuals, EXEL Industries is very able to consolidate its acquisitions and make them pro fi table. Intellectual capital Paragraph 3.3 of the Universal Registration Document spells out the importance of intellectual capital. Through its policies as to patents, its R&D expenditure, its collaboration with universities and engineering schools, and through its partnerships with start-ups, individual entrepreneurs and incubators, EXEL Industries has prized its image as an innovative group. The creation this year of EXXACT Robotics, a true internal start- up, will also increase the number of initiatives in that area.

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4.2.2 Non- fi nancial resources of the Group

EXEL Industries’ origin as a family Group fi rmly ties it to human values. Human capital is treated with the utmost care. Each business operates as an SME with a CEO who runs each business, with its own Management Committee and its own Human Resources sta ff , who provide company operations with a vision of employee relations and human resources development. The Group’s three areas of development focus mentioned in the previous paragraph are aligned with its eight values, which are:  Customer Care;

 Love of product, Innovation;  Excellence, Professionalism;  Trust, Initiative;  Openness, Transparency;  Team spirit;

 Pride in belonging;  Acting responsibly.

EXEL Industries group I 2020 Universal Registration Document

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