EURAZEO_REGISTRATION_DOCUMENT_2017

PRESENTATION OF THE GROUP

Eurazeo Brands

Brands

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Capture and enhance high-potential brands

A new division to invest in high potential brands. Launched in June 2017, Eurazeo Brands aims to partner with leadership teams of high potential consumer-driven companies to accelerate growth and brand transformation. The mission of Eurazeo’s fifth investment division is to be the investment partner of choice to help these companies realize their global growth potential and create long- term value. Eurazeo has allocated US$ 800 million to invest in consumer and retail companies over the next four to five years. A highly active market. The retail and consumer sectors (B2C) are undergoing substantial changes at an accelerating pace: technological disruptions and new consumer expectations are creating an entryway for groundbreaking business models and innovative brands. This global shift has made B2C a particularly promising segment in both Europe and the United States, offering numerous investment opportunities and attractive financial returns upon exit.

A transatlantic development. Eurazeo Brands takes a global approach to investing in both North American and European markets. Its highly selective strategy targets aspirational brands in six verticals: beauty, fashion, home, leisure, health/wellness and food. A competitive advantage. Eurazeo Brands stands out among competitors due to its global reach, deep retail and consumer understanding, brand building and operational expertise, and proven track record in transforming consumer brands. In addition, Eurazeo’s deployment of permanent capital allows for flexibility to make majority or minority investments. Ideal equity investments range between US$ 10 million and US$ 100 million, with the ability to write equity checks for up to US$ 600 million in partnership with Eurazeo Capital or other investment firms for deals exceeding US$ 100 million. A substantial deal flowand successful debut investment. The sourcing momentum and quality of the deal flow are particularly solid. In 2017, Eurazeo Brands had already studied 137 investment opportunities p

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NEST Fragrances is a leading designer, manufacturer and marketer of luxury fragrances for the bath, body and home. NEST produces more than 20 home fragrance collections consisting of luxury-scented candles in several sizes, reed diffusers, liquid soap and hand lotion. NEST products are sold primarily in North America through an extensive network of luxury department stores, beauty product stores, boutique stores and spas and the company’s online flagship store NESTFragrances.com.

Investment date

Interest 2017 89.5%

Eurazeo

2017 Registration document

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