Compagnies des Alpes // 2019 Universal Registration Document
BROADENING THE OUTREACH OF LEISURE PARKS
Revenue The Group's revenue mainly stems from sales of admission tickets (around 60%), while the rest stems from park activities (food services, shops, accommodation, other services, etc.). The period of operation varies according to the sites. Certain indoor sites operate all year round, while outdoor sites whose traditional opening periods are spring and summer increasingly extend their operating periods into shoulder seasons (Halloween in the autumn and, since 2019, the Christmas period for certain parks). Operational profitability The improvement of operational profitability rests on the optimisation of processes, the reduction of costs and purchases, and the control of visitor acquisition costs. Investments The development of the sites and their facilities increases their attractiveness and their capacity. Accommodation extends the catchment area and increases visiting time.
ACTIVITIES Mostly located in urban or peri-urban areas, the sites are operated within enclosed grounds with a variety of o ff erings and activities: attractions, shows, green areas, aquatic areas, restaurants, boutiques, and hotels. These activities are entirely managed by Group companies, either under its own brand names or under license.
STAKEHOLDERS The stakeholders mainly consist of the region's tourism professionals, the license holders, the state or local authorities, and the local population. The Group's companies play an active role within the SNELAC inter-professional chamber. THE HOTEL OFFERING Compagnie des Alpes develops a hotel o ff ering for sites whose catchment areas can be broadened (Parc Astérix, Futuroscope, and Walibi Holland). These o ff erings are specially tailored for short stays. POSITION IN THE VALUE CHAIN The activities target the general public, with whom Group companies have direct or intermediated contact.
Some of the tickets are sold by intermediaries – works councils or tourism professionals – thereby diversifying the customer base.
The leisure parks attract customers from the surrounding area, as well as customers
from far away thanks to the accommodation offering
EXPORTING OUR EXPERTISE
Compagnie des Alpes has recognised expertise: it develops its expertise
SUPPORT AND CONSULTING CONTRACTS, SHOWCASING OUR EXPERTISE AND A GATEWAY INTO NEWMARKETS The Group's operational excellence, as well as its capacity to innovate and harness the ecosystems where it operates, have enabled it to position itself as an expert in the design, development and operation of ski resorts and leisure parks. As investment partners wanting to boost
internationally in its two activities.
the attractiveness of the territories, Compagnie des Alpes operates in several regions of the world. It has already accumulated solid references in Russia, Southern Europe, the Maghreb, and China – a strategic market for the ski and leisure industries – and Japan.
Compagnie des Alpes I 2019 Universal Registration Document 9
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