Compagnies des Alpes // 2019 Universal Registration Document

GROWTH AND PERFORMANCE DRIVERS

SKI AREAS

In a mature European market, the strategy of Compagnie des Alpes consists in boosting volume growth in its resorts and improving its entire value chain, while maintaining a high performance level. OBJECTIVES

l Constantly improving the ski o ff ering l Enhancing the customer experience

l Securing the long-term viability of operations l Boosting distribution and accommodation 2018/2019 4 th consecutive year of growth in the number of skier-days.

LEISURE PARKS

In a dynamic market, the objectives are to step up growth – through new attractions and increased hosting capacities – and improve operating performance. OBJECTIVES l O ff ering unique, immersive experiences l Extending catchment areas and operating periods l Increasing our customer knowledge for better marketing l Maximising per-visitor revenue 2018/2019 Ongoing strong growth in revenue, with aggregate growth of nearly 50% since 2012/2013 on a comparable scope.

JOINT INITIATIVES

Compagnie des Alpes rolls out a certain number of initiatives that combine the objectives of its two main activities, with a shared vision and framework. l Customers' Very High Satisfaction, which underpins the

l Strengthening of the CSR approach l Ongoing external growth l International development, particularly by capitalising on consulting and support services which make it possible to break into new ecosystems

strategy and drives operational performance l A controlled, proactive investment policy l Intensi fi cation of the digital marketing strategy and control of distribution

DIGITAL MARKETING AND CONTROL OF DISTRIBUTION Compagnie des Alpes is stepping up its digital strategy to be able to seize business development opportunities through better knowledge of its customers and their habits, as well as the ability to anticipate their requirements. This concerns distribution activities with Travelfactory – to support the Company's growth abroad and among a younger clientele – as well as the upscaling of digital tools for each of the sites (shared datalake, marketing tools, automation or overhaul of sales channels for the parks).

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