Compagnie des Alpes // 2021 Universal Registration Document
1 INTRODUCTION TO COMPAGNIE DES ALPES AND ITS ACTIVITIES Activities, markets and competition
Big-league skiing at high altitudes, unhurried skiing in larch forests, fun skiing in designated fun areas, and family skiing in protected zones Serre Chevalier has something for every kind of skier.
The ski area is one of the largest in Europe. Eighty percent of its surface area is above the 2,000-metre altitude mark and its north-facing slopes offer excellent natural snow conditions from mid-December to the end of April. Additionally, Serre Chevalier has one of the largest artificial snow- making networks in Europe to ensure optimum skiing conditions all through the winter.
The company SCV Domaine Skiable, a subsidiary of the Group, operates the Serre Chevalier Vallée ski area.
Les Deux Alpes The Les 2 Alpes ski area has been removed from the Group’s scope since 1 December 2020.
1.1.2 LEISURE PARKS (92.2% OF THE GROUP’S CONSOLIDATED REVENUE IN 2020/2021)
Compagnie des Alpes Group companies develop and operate Leisure parks in three main areas: l theme parks; l edutainment sites; l animal parks. Compagnie des Alpes offers attractions based on strong brands (Astérix, Grévin Paris, Futuroscope, Walibi, etc.) and provides its customers with leisure experiences, unique thrills, and cultural and educational excursions in a completely safe environment. During its 2020/2021 financial year, the Compagnie des Alpes Group operated 13 (1) sites, representing almost 4.8 million annual visits, including five parks in France, four in Belgium, one in the Netherlands, one in Switzerland, one in Austria and one in Canada. It also holds a 20% minority interest in the Jardin d’Acclimatation Park in Paris, alongside the LVMH group.
In addition to operating ski areas, which essentially takes place in the heart of winter, the leisure sites business is concentrated in the spring, summer, and to a lesser extent, the fall. Leisure park revenues are generated through entry-ticket sales (about 60% of revenue) and customer spending on park grounds, mainly restaurants and shops. Costs relate to personnel, facilities, purchases, marketing, and current operating expenses. 1.1.2.1 Market and competition in Europe and France The European leisure parks market was estimated before the Covid-19 health crisis at more than 160 million visitors (2) . The European leisure market is very diverse, with many family-owned or independent parks, and over one million visitors per season.
2019 visitor numbers (in millions)
2018 visitor numbers (in millions)
Parks (excluding France)
Country
Europa Park De Efteling Tivoli Gardens Port Aventura
5.7 5.3 4.6 3.7 2.9 2.9
5.7 5.4 4.8 3.6 3.1 2.9
Germany
Netherlands
Denmark
Spain
Liseberg
Sweden
Gardaland
Italy
Source: TEA/AECOM 2019 Global Attractions Attendance Report.
given the Covid-19 pandemic and its consequences, including lockdown, this figure is not relevant. 1.1.2.2 Leisure park activity Parc Astérix Located 30 kilometres to the north of Paris, Parc Astérix is one of the three largest parks in France, offering a savvy blend of humour, friendliness, shared experience and authenticity. The park has its own original and well-established identity, which visitors can experience in the six worlds that make up the park: Egypt, Welcome to Gaul, The Roman Empire, Ancient Greece, The Vikings, and Travel through Time. Everything is carefully staged to depict the Gallic spirit portrayed by Albert Uderzo and René Goscinny, the creators of Astérix.
In France, leisure, amusement and cultural facilities have been growing constantly over the past 30 years. This sector is actively contributing to France’s cultural and tourism offerings (3) . The segments in which Compagnie des Alpes is present (theme parks, animal parks, water parks, and amusement parks) accounted for some 355 establishments in France, before the Covid-19 crisis, with just under 65 million visits and revenue totalling €2,400 million. There is a relatively high level of concentration, as the five leading operators (Disneyland Paris, Astérix, Futuroscope, Puy du Fou, and Marineland) account for more than one-third of the visitor numbers. With over 9.6 million visitors and revenue totalling €381 million in 2018/2019, Compagnie des Alpes held a market share of nearly 15% in terms of volume, and almost 16% in terms of value. For 2020/2021,
(1) La Compagnie des Alpes a fermé le 16 septembre 2021 son site de Grévin Montréal au Canada. (2) Source: IAAPA Global Theme and Amusement Park Outlook – 2015/2019. (3) Source: SNELAC - Activity Report 2017.
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Compagnie des Alpes I 2021 Universal registration document
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