Compagnie des Alpes // 2020 Universal Registration Document

BROADENING THE OUTREACH OF LEISURE PARKS

STAKEHOLDERS The stakeholders mainly consist of the region’s tourism professionals, the license holders, the state or local authorities, and the local population. The Group’s companies are active in the inter-professional chamber of the Syndicat National des Espaces de Loisirs, d’Attractions et Culturels (SNELAC). POSITION IN THE VALUE CHAIN The activities target the general public, with whom Group companies have direct or intermediated contact. Some of the tickets are sold by intermediaries – works councils or tourism professionals – thereby extending and diversifying the customer base. OPERATE THE LEISURE PARKS WITH THE BEST HEALTH GUARANTEES For the reopening of its parks in the summer of 2020, Compagnie des Alpes made every effort to guarantee a quality visitor experience while ensuring the safety of its customers and employees. The commercial policy was adapted for maximum customer ease (softening of cancellation conditions). In the field, compliance with constraints (for example, barriers and measures) was ensured through adjustable measures and protocols for monitoring and updating the health system. In France, the plans were worked on with the SNELAC inter- professional union.

ACTIVITIES The Group operates indoor sites as well as outdoor parks within closed perimeters. grounds with a variety of offerings and activities: attractions, shows, green areas, aquatic areas, restaurants, boutiques, and hotels. These activities are entirely managed by Group companies, either under its own brand names or under license. INVESTMENTS The development of the park sites and their facilities increases their attractiveness and their capacity. Compagnie des Alpes is developing its hotel offering for sites whose catchment area can be extended (Parc Astér ix, Futuroscope, Walibi Holland) and whose offer is adapted to short-stay visits.

The period of operation varies according to the

sites. Certain indoor sites operate all year round, while outdoor sites whose traditional opening periods are spring and summer increasingly extend their operating periods into shoulder seasons (Halloween in the autumn and, since 2019, the Christmas period for certain parks). The leisure parks attract customers from the surrounding area, as well as visitors from far away thanks to the accommodation offering

The Group’s revenue mainly stems from sales of admission tickets (around 60%), while the rest stems from park activities (food services, shops, accommodation, other services, etc.).

Futuroscope was the first park in the world to receive the AFNOR Certification label for its Covid-19 health protocol in July 2020.

Compagnie des Alpes I 2020 Universal registration document 9

Made with FlippingBook Annual report