Compagnie des Alpes // 2020 Universal Registration Document

IMPACT OF THE CRISIS MITIGATED THANKS TO THE AGILITY OF THE TEAMS AND THE QUALITY OF THE ASSETS

and satisfaction, are all factors that enabled Compagnie des Alpes to withstand a degraded environment during most of the 2019/2020 fiscal year.

facilities which are regularly updated, new attractions, an accommodation offering, shops and restaurants to attract visitors, the Group’s marketing expertise and its ability to offset the closure of certain sales channels, and the teams’ know-how in terms of visitor reception

Whether in the enhancement, development and attractiveness of its sites or in the roll-out of its digital strategy, the investment policy implemented by the Group in recent years has enabled it to face the crisis by relying on its strengths to cushion the impact. First-rate

STRATEGIC FOCUS

VERYHIGH CUSTOMER SATISFACTION

PERMANENT ENRICHMENT OF THE EXISTING OFFER

EXPANSION OF ACTIVITY

DIGITAL STRATEGY

RENEWAL AND OPTIMISATION OF INFRASTRUCTURES TO ENHANCE ATTRACTIVENESS

DEVELOPMENT OF THE ACCOMMODATION OFFERING, OPENING OF SECOND GATES, ACQUISITIONS

IMPROVING CUSTOMER KNOWLEDGE AND STRENGTHENING DISTRIBUTION

SITE REPUTATION

IN 2019/2020

• Growth in the Group’s business until the closure of the Ski areas and Leisure parks mid-March • Success of Leisure parks opened for Halloween and Christmas • New structuring attractions acclaimed by the public • Very good summer ski season

• Success of Parc Astérix: increase in the occupancy rate of the three hotels in the park (more than 90% in August 2020) with a more than 50% increase in capacity compared to 2019 • Creation of synergies and sharing of costs between the Bellewaerde theme park and the Aquapark, second gate opened in 2019 • Good contribution from Familypark acquired in 2019

• Increase in revenue per skier-day and spending per visitor • Sustained high-level-of- satisfaction ratings despite health standards and visitor constraints (score above 8/10 for ten leisure parks) • Increase in visitor reception ratings (+0.5 points on average)

• Almost 5 million contacts which can be activated • Agile and tailor-made business strategy to optimise business recovery after site closures • Implementation of new sales tunnels and relationship marketing campaigns

which offset the closure of certain sales channels

MID-MARCH 2020

END-SEPT. 2020

UP TO JUNE 2020

CLOSING OF SITES Ski areas and Leisure parks generally closed Savings plans set up

GRADUAL REOPENING OF SITES Leisure park activity more dynamic than expected Reduction in footfall limited thanks to commercial agility

+ 40 % OFFSETTING OF THE LOSS OF REVENUE

+ 7.2 % INCREASE IN SPENDING PER VISITOR

REVENUE Q4 = 70 % OF Q4 18/19 REVENUE

PROTECTION OF LIQUIDITY POSITION

In order to protect its liquidity position, Compagnie des Alpes has adjusted its investment plans according to the schedule specific to each activity. A €200million State-Guaranteed Loan was granted and overdraft lines were confirmed with its banking partners.

Compagnie des Alpes I 2020 Universal registration document 7