Compagnie des Alpes - 2017 Registration Document
Development model
A DIVERSIFIED LEISURE LEADER
A profitable economic model based on two complementary business lines
2013: Pivotal year
Creation by acquisition and diversification
Financial crisis Strategic reorientation
in € millions Sales
42.1 % Sales in 2016/17
Parks sold
The Group has mainly grown through acquisitions, initially in ski areas and subsequently in leisure parks. In 2010, Compagnie des Alpes initiated a portfolio rationalisation policy. The strategy deployed since 2013 aims to boost volume growth in Ski areas, and develop the Leisure Destinations capable of capitalising on customers' Very High Satisfaction and accelerating international growth.
700
Resorts sold
600
Acquisition of Futuroscope
500
Acquisition of Walibi/Bellewaerde portfolio
56.0 % Sales in 2016/17
400
Acquisition of Grévin & Cie
300
Acquisition of Les 2 Alpes
200
100
Acquisition of Val d'Isère
0
11/12
10/11
14/15
15/16
12/13
13/14
16/17
01/02
09/10
00/01
07/08
06/07
04/05
02/03
05/06
03/04
98/99
08/09
99/00
SHARED EXPERTISE IN SKI AREAS AND LEISURE DESTINATIONS
Attracting and handling flows of millions of skiers and visitors To increase visitor numbers and capitalise on customer flows, Compagnie des Alpes invests and innovates in order to offer high-quality services and enhance the customer experience, while boosting the entire value chain.
INVESTING Attractiveness and capacity
WELCOMING Very High Satisfaction
OPERATING Operational excellence
MONETIZING Capitalising on flows
DISTRIBUTING BtoB and BtoC
Increasing per- visitor spending through a broader product/service mix and complementary offers
While ensuring the quality of the services and the mandatory safety of the sites, operational excellence is also a cost optimisation lever
A Very High Satisfaction strategy - aimed at customers as well as employees - in order to promote the sites and encourage repeat visits
A policy of omnichannel distribution to professionals and millions of end-customers
New attractions and infrastructure to increase visitor numbers and maintain a high satisfaction level
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Compagnie des Alpes I 2017 Registration Document
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