2021 Universal Registration Document
LEADERSHIP POSITIONS
STATIONERY
LIGHTERS
SHAVERS
HUMAN EXPRESSION No. 2 writing instruments manufacturer with cc. 8% market share* 37% of 2021 Net Sales
FLAME FOR LIFE No. 1 branded lighter manufacturer with cc. 55% market share (excluding Asia)* 39% of 2021 Net Sales
BLADE EXCELLENCE No. 2 one-piece manufacturer with cc. 23% market share* 22% of 2021 Net Sales
OURBRANDS
* Source: 2020 Euromonitor and BIC internal estimates.
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• BIC GROUP - 2021 UNIVERSAL REGISTRATION DOCUMENT •
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