2021 Universal Registration Document

LEADERSHIP POSITIONS

STATIONERY

LIGHTERS

SHAVERS

HUMAN EXPRESSION No. 2 writing instruments manufacturer with cc. 8% market share* 37% of 2021 Net Sales

FLAME FOR LIFE No. 1 branded lighter manufacturer with cc. 55% market share (excluding Asia)* 39% of 2021 Net Sales

BLADE EXCELLENCE No. 2 one-piece manufacturer with cc. 23% market share* 22% of 2021 Net Sales

OURBRANDS

* Source: 2020 Euromonitor and BIC internal estimates.

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• BIC GROUP - 2021 UNIVERSAL REGISTRATION DOCUMENT •

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