2021 Universal Registration Document

GROUP PRESENTATION, OUTLOOK, AND STRATEGY

Business presentation

ADDED-VALUE LIGHTERS AS A %OF TOTAL FLAME FOR LIFE DIVISION NET SALES

BIC LIGHTER BRAND PORTFOLIO

Added-Value Lighters

35.9%

34.9%

30.3% 31.4%

26.8% 27.0%

2021

2016

2017

2018

2019

2020

Addressing all lighting occasions including non-related to tobacco flame usages teams have undertaken extensive research to deepen their knowledge of the different flame usages. One of the main findings confirmed that candles, gas stoves, and barbecues are the most An important pillar of BIC’s Flame for Life strategy is to drive important non-tobacco-related flame usages in developed and growth by expanding to all flame occasions through incremental developing regions (Ipsos study for Calyxis - October 2021). These usages. Associated primarily with smoking in developed countries, lighting occasions represent a growth opportunity for BIC, lighters have extensive non-smoking-related usages among well-positioned to answer the usages non-related to tobacco different consumer activities. For the last five years, BIC lighter through the strength of its brand.

TOTAL FLAME DEVICES – SHARE OF LIGHTING OCCASION

Total non-smoking usages Total smoking usages

90%

25% Total smoking usages

75% Total non-smoking usages

77%

23%

Source: Ipsos / BIC Flame Sizing – October 2021.

10%

Developed Countries

Developing Countries

DETAILED BREAKDOWNOF FLAME OCCASIONS IN THE U.S. AND BRAZIL U.S

BRAZIL

22% Others

22% Others

29% Smoking

43% Gas Stove

4% Candles & Incense 3% Barbecue

6% Gaz Stove 3% Gas Oven

8% Barbecue

11% Bougies & Encens

28% Candles & Incense

6% Birthday Candles

8% Tobacco

9% Gas Oven

40

• BIC GROUP - 2021 UNIVERSAL REGISTRATION DOCUMENT •

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