2021 Universal Registration Document
GROUP PRESENTATION, OUTLOOK, AND STRATEGY
Business presentation
ADDED-VALUE LIGHTERS AS A %OF TOTAL FLAME FOR LIFE DIVISION NET SALES
BIC LIGHTER BRAND PORTFOLIO
Added-Value Lighters
35.9%
34.9%
30.3% 31.4%
26.8% 27.0%
2021
2016
2017
2018
2019
2020
Addressing all lighting occasions including non-related to tobacco flame usages teams have undertaken extensive research to deepen their knowledge of the different flame usages. One of the main findings confirmed that candles, gas stoves, and barbecues are the most An important pillar of BIC’s Flame for Life strategy is to drive important non-tobacco-related flame usages in developed and growth by expanding to all flame occasions through incremental developing regions (Ipsos study for Calyxis - October 2021). These usages. Associated primarily with smoking in developed countries, lighting occasions represent a growth opportunity for BIC, lighters have extensive non-smoking-related usages among well-positioned to answer the usages non-related to tobacco different consumer activities. For the last five years, BIC lighter through the strength of its brand.
TOTAL FLAME DEVICES – SHARE OF LIGHTING OCCASION
Total non-smoking usages Total smoking usages
90%
25% Total smoking usages
75% Total non-smoking usages
77%
23%
Source: Ipsos / BIC Flame Sizing – October 2021.
10%
Developed Countries
Developing Countries
DETAILED BREAKDOWNOF FLAME OCCASIONS IN THE U.S. AND BRAZIL U.S
BRAZIL
22% Others
22% Others
29% Smoking
43% Gas Stove
4% Candles & Incense 3% Barbecue
6% Gaz Stove 3% Gas Oven
8% Barbecue
11% Bougies & Encens
28% Candles & Incense
6% Birthday Candles
8% Tobacco
9% Gas Oven
40
• BIC GROUP - 2021 UNIVERSAL REGISTRATION DOCUMENT •
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