2021 Universal Registration Document

GROUP PRESENTATION, OUTLOOK, AND STRATEGY

Business presentation

BREAKDOWNOF THEWRITING INSTRUMENTS MARKET (IN VALUE – EUROMONITOR 2020) BY REGION BY PRODUCT SEGMENT

9% Others 3% India

20% Europe

22% Ball Pens

32% Others

18% China

19% North America

15% Roller & Gel

21% Asia

17% Marking

10% Latin America

14% Coloring

BYMAINMARKET LEADERS

BIC’S MARKET SHARE BY SEGMENT

8.4% Newell

18.8%

8.3% BIC

6.0% Pilot

11.8%

4.3% M & G 3.5% Faber-Castell

7.8%

69.5% Others

5.0% 4.3%

Correction

Marker/ Highlighters

Coloring

Mechanical Pencils

Ball Pen

Euromonitor Writing Instrument 2020 in value excluding pen & pencil refills.

BIC’S MARKET SHARE BY REGION - 2021

62.5%

43.8%

24.7%

17.3%

12.8%

South Africa

India

United States

Western Europe Brazil

Sources: all excluding coloring. • Western Europe: GFK Europe 7 countries – December 2021. • Brazil: Nielsen December 2021. • US: NPD December 2021.

• India: Market Pulse December 2021. • South Africa: IRI November 2021.

While BIC’s portfolio is currently concentrated in historical core Writing Instruments segments, the Group’s ambition is to shift towards more added-value and adjacent segments such as the Creative and Digital Expression markets. In 2021, 26% of Human Expression Net Sales came from the Creative and Digital Expression segments.

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• BIC GROUP - 2021 UNIVERSAL REGISTRATION DOCUMENT •