2021 Universal Registration Document

GROUP PRESENTATION, OUTLOOK, AND STRATEGY

Business presentation

1.3.7

RECENT EVENTS

deferred consideration based on Inkbox’s future sales and profitability growth. This is a landmark acquisition for the Human Expression division, and a further step in BIC’s transformation into a fast-moving consumer-centric company, in line with its Horizon

On February 1, 2022, BIC completed the acquisition of Inkbox Inc Incorporated , a leading direct-to-consumer semi-permanent tattoo company headquartered in Toronto, Canada. The transaction is structured with an upfront payment of 65 million USD and a

strategic plan.

BUSINESS PRESENTATION 1.4.

In 2021, BIC’s global product portfolio included writing, marking (classic, permanent and temporary tattoo), correction, coloring, drawing instruments and smart reusable notebooks.

BIC is a world leader in Stationery, Lighters, and Shavers. Guided by our long-term vision, we provide high-quality, affordable products to consumers everywhere. This consistent focus has helped make BIC ® one of the world’s most recognized consumer products goods company, with products sold in more than 160 countries.

BREAKDOWNOF THE HUMAN EXPRESSIONMARKET SIZE PER SEGMENT (2020)

24.4% Writing Instruments

1.4.1

BUSINESS PRESENTATION

BY DIVISION

60.8% Arts & Crafts

BIC’s Horizon strategic plan launched in November 2020, aimed at driving sustainable growth by reframing our three categories to expand our total addressable markets in fast-growing segments: 1.4.1.1 In line with its Horizon strategy, BIC’s historical Stationery category evolved towards “Human Expression” to go beyond core Writing Instruments into Creative and Digital Expression by creating new innovative products enabling us to strengthen our presence in both existing and adjacent segments. Human Expression encompasses Writing Instruments, Creative Expression including Art and Crafts and Skin Creative, and Digital Expression. It is a mid-to-high single-digit growth segment, with a total estimated addressable market of up to 75 billion euros by 2025 (1) . Since the launch of the BIC ® Cristal ® pen in 1950, BIC has continuously diversified its Stationery product range through more added-value products and innovative launches and with an increased focus on sustainability. To name a few in the last three years, BIC launched an anti-bacterial pen BIC ® Clic Stic ® PrevaGuard TM , a tattoo body marker BIC ® Bodymark, a new coloring range called Intensity, its first rechargeable metallic ball pen BIC ® Cristal ® Re’New™, and acquired Rocketbook the leading brand in Reusable Digital Notebooks. In early 2022, BIC acquired Inkbox, the leading brand of high quality semi-permanent tattoos, reinforcing further its diversified brand portfolio. Human Expression – Stationery

3.8% Digital Writing

10.9% Skin Creative (including temporary tattoos)

Sources: • Euromonitor Writing Instruments 2020 estimate in retail value excl. pen & pensil refills; • Statista 2020 estimate arts and craft; • Grand View Research 2020 esimate digital writing; • Marketresearch.com 2020 estimate skin creative (benchmark-tattoo parlors/services); Dataintelo 2020 estimate: Global Tempory Tattoo Market Growth.

BIC’s markets and positioning CoreWriting Instruments Market

BIC’s historical market Writing Instruments was approximately 16.0 billion (2) euros in 2020 and is highly fragmented, with many local players and family-owned businesses. Only three players (BIC, Newell Brands, and Pilot) have over 5% of the global stationery market. BIC is the number 2 global manufacturer with a 8.3% market share and leading positions in both Developed and Developing Markets.

Source: Euromonitor 2020, Creative Industries, IBIS World, BIC estimates. (1) Source: Euromonitor Writing Instruments 2020 in retail value fixed 2021 ex rates, incl. pens & pencils refills. (2)

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• BIC GROUP - 2021 UNIVERSAL REGISTRATION DOCUMENT •