2021 Universal Registration Document

BIC 2022

INVENT THE FUTURE

Launched in 2019, our Invent the Future transformation plan was operationally and financially focused. It set targets in four areas designed to strengthen the company and unlock long-term growth. In 2021, we achieved one year ahead of schedule each of the four operational targets, demonstrating the success of BIC’s transformation into a fast-moving consumer-centric and efficient company.

EFFECTIVENESS Increase efficiency throughout BIC’s global manufacturing operations and build a more comprehensive, flexible, cost-effective, data-centric and responsible production model by exploring ways to optimize procurement processes and our Supply Chain model while maintaining product Safety, Quality, and Affordability

2022 TARGET 50 million euros in annualized savings

2021 PERFORMANCE 50 million in savings from the improved efficiency of our Global Supply Chain and Commercial Operations

INNOVATION Enhance BIC’s consumer insights capabilities and increase the pace of new innovative product launches to drive consumer-centric sustainable innovation

2022 TARGET Increase the number of new patent submissions by 20% per year

2021 PERFORMANCE +21% increase of new patent submissions

RELEVANT AND CONSUMER-CENTRIC BRANDS Connect and engage more effectively with all consumers to continue to leverage BIC’s unique brands, tailoring and strengthening our digital communications infrastructure and embracing new shopping trends such as personalization

2022 TARGET Engage directly with consumers by allocating

2021 PERFORMANCE 83% media investment in digital

above 2/3rd of total brand support in Digital Media in its top Markets

OMNICHANNEL DISTRIBUTION Sharpen commercial operations to become a genuine omnichannel specialist, off-line and online, to drive value growth

2022 TARGET Reach 10% of Net Sales in e-commerce

PERFORMANCE 2021 10% of Total Net Sales from e-commerce, including Rocketbook

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• BIC GROUP - 2021 UNIVERSAL REGISTRATION DOCUMENT •