2021 Universal Registration Document

HUMAN EXPRESSION

TRENDS •  Increasing demand for coloring products generally driven by more time spent on creative/arts & crafts at home

• Demand for digital tools • Shift to online shopping

OPPORTUNITIES •  Answer consumer needs for more creative expression through art • Explore stationery segments/products most complementary to remote learning and working • Leverage growing trend of e-commerce with relevant/adapted channel products and packaging

MAKING OPPORTUNITIES OUT OF MARKET TRENDS

FLAME FOR LIFE

TRENDS • Decrease of tobacco consumption • Need for personalization •  Increasing global population • Raising demand for utility lighters

BLADE EXCELLENCE

TRENDS •  Changing grooming habits (less frequent facial shaving, more body shaving and trimming) • Increased online channels for shopping for beauty & personal care products • Increased demand for more environmentally friendly products • The development of “indie-brands”

OPPORTUNITIES •  Launch of innovative products, addressing better non-tobacco-related usages. • Increased portion of sales from decorated and personalized lighters

OPPORTUNITIES •  Leverage the female shave growth trends

• Capitalize on Disposable Premium Male trend • Recognize shift of Personal Care to e-commerce • Leverage “Indie brands” need for high-quality blades

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• BIC GROUP - 2021 UNIVERSAL REGISTRATION DOCUMENT •