BVA_NUDGE_2018

Ressources

Wood, W., & Neal, D. T. (2009). The habitual consumer. Journal of Consumer Psychology , 19 , 579- 592. Zeelenberg, M., Van den Bos, K., Van Dijk, E., & Pieters, R. (2002). The inaction effect in the psychology of regret. Journal of Personality and Social Psychology , 82 (3), 314-327.

244 Guide de l'Économie Comportementale - 2018