BIC_REGISTRATION_DOCUMENT_2017

PROFILE AND STRATEGY

We offer simple, inventive and reliable choices for everyone, everywhere, every time

GROUP LONG-TERM STRATEGIC PRIORITIES

● ● Continue to create long-termvalue by outperforming our markets and growing sales organically low to mid-single digit, thanks to: • expanded distribution networks in all geographies, • increased focus on value-added segments in Developed markets, • enlarged consumer base in Developing markets. ● ● Grow Normalized Income From Operations through increased productivity as we invest in our people, in brand support and in Research and Development focused on quality and innovative new products.

● ● Maintain a strong cash generation to: • finance strategic bolt-on acquisitions, • sustain total Shareholders’ remuneration.

Honor the Past, Invent the Future

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BIC GROUP - 2017 REGISTRATION DOCUMENT