BIC_REGISTRATION_DOCUMENT_2017

CHAIRMAN’S MESSAGE

BRUNO BICH CHAIRMAN AND CHIEF EXECUTIVE OFFICER

2017 was a challenging year, characterized by unprecedented levels of volatility. Our markets are changing rapidly in an increasingly competitive environment. Empowered by new technologies, consumers aremore thanever looking for convenience and product customization. As a long-termoriented company, we remain focused on our long-term growth potential while managing short-termheadwinds. Since the beginning, our vision is to offer high‑quality products, at the right price, for everyone, everywhere.We have strong values, and our people are the cornerstone of our philosophy “Honor the Past, Invent the Future” . Starting in May, my son Gonzalve and his teams will be in charge of inventing the BIC of the future. Indeed,

following the Annual General Meeting, the Board intends to nominate himChief ExecutiveOfficer. Hewill be supported by Pierre Vareille, who will be appointed Chairman of the Board. Pierre is an experienced and respected professional who shares our vision and long-term view. He has a profound understanding of our company. As for Gonzalve, he embodies the BIC values, our passion for products and our consumers. For the last 15 years, he has proven his commitment in various positions at BIC, demonstrating his strategic vision and operational skills. I, therefore, pass the baton with optimism, confident in the ability of our teams to manage current challenges, and confident in the future of our company.

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BIC GROUP - 2017 REGISTRATION DOCUMENT