BIC_REGISTRATION_DOCUMENT_2017

GROUP PRESENTATION Business presentation

The market is divided among three brands (Gillette, the market leader, BIC® and Schick/Wilkinson), and also features private labels together with a few local players. In the U.S., the wet shave market has recently undergone significant transformational disruption, notably with the emergence of Direct-to-Consumer online players representing around 15%  (1) of the total wet shave market, but which are growing faster than the market as a whole. BIC’S MARKET SHARE IN THE DISPOSABLE SHAVERS SEGMENT (Source: IRI (USA FY data ending December 2017), AC Nielsen (Brazil YTD data ending October 2017 / Europe 15 YTD data ending June 2017) In volume In value

28%

26.7%

31.2%

29.8%

23.3% 24.3%

17.9% 18.9%

16.9% 17.5%

17.7% 18%

Europe 15

USA

Brazil

Europe 15

USA

Brazil

2016

2017

2016

2017

Other Products The Other Consumer Products category includes various strategic and tactical activities: BIC Sport is currently one of the world leaders in ● Stand-Up-Paddle (SUP) Boards, surfboards, windsurf boards and kayaks. BIC Sport products are mainly designed and produced in Vannes (France) and sold through specialized stores and sporting goods superstores; DAPE 74 Distribution, which sells to tobacco shops in France; ● BIC® and non BIC®-branded products: such as pantyhose sold in ● Greece, batteries and a line of shaving preps, all of which are designed to grow the BIC® brand in key markets; Advertising and Promotional Products including stationery ● products.

In the 70’s, BIC revolutionized wet shaving when it launched the first one-piece shaver: the single blade “classic”, which still sells nearly one billion units a year. In more recent times, BIC has focused its new products, sales and marketing efforts on the higher performance three, four and five blade sub-segments, launching products such as: for Men: BIC 3, BIC® Comfort 3®, BIC® Easy/Hybrid 3-blade, BIC® ● Flex 4, BIC® Flex 3, BIC® Flex 5, BIC® Flex 5 Hybrid; for Ladies: BIC® Pure 3® Lady, BIC® Soleil® 3-blade, BIC® Soleil® ● Bella® 4-blade, BIC® Soleil Glow®, BIC® Soleil Balance. The business results are a testimony to BIC’s ability to meet the expectations of increasingly demanding consumers. BIC’s new product pipeline has been a key success, as evidenced by its No. 2 global market position in the one-piece segment.

Source: IRI / Slice Intelligence data – December 2017 - in value. (1)

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BIC GROUP - 2017 REGISTRATION DOCUMENT