BIC_REGISTRATION_DOCUMENT_2017

GROUP PRESENTATION Business presentation

Lighters The worldwide lighter market is estimated at 13.2 billion units (5.0 billion euros in value terms  (1) and can be broken down as follows:

BREAKDOWN OF GLOBAL LIGHTER MARKET IN 2016 (BIC estimates) Units

Value in euros

World excluding Asia 32%

Asia 68%

World excluding Asia 57%

Asia 43%

23% Flint

33% Electronic

48% Electronic

45% Flint

9% Electronic

10% Flint

20% Flint

12% Electronic

BIC is No. 1 worldwide in branded lighters. In 2016, BIC’s global market share (excluding Asia) was approximately 50% in value terms. BIC is No. 1 in North America and in Latin America.

BIC ® LIGHTER MARKET SHARE IN VALUE IN 2016 (EXCLUDING ASIA) (Estimates/In value)

>70%

>65%

~50%

<35%

World

Europe

North America

Latin America

BIC estimates in 2016. (1)

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BIC GROUP - 2017 REGISTRATION DOCUMENT