BIC_REGISTRATION_DOCUMENT_2017

GROUP PRESENTATION Business presentation

1.3. Business presentation

Stationery The worldwide stationery market is estimated at 16.3 billion euros  in 2016. The market is fragmented with a large number of frequently local players. Only three players (BIC, Newell Rubbermaid and Pilot) have managed to win more than 5% of the global stationery market.

BREAKDOWN OF GLOBAL STATIONERY MARKET (1) By geographical area

By product segment

Others 9%

Correction & Accessories 9%

20% Europe

India 3%

44% Pens

Coloring 14%

China 15%

Of which : 24% Ball pens

21%

18% Marking & Felt Pens

NorthAmerica

Asia 21%

15% Pencils and mechanical pencils

11%

Latin America

Since the launch of the BIC® cristal® pen in 1950, BIC has continuously diversified its product range. Our global stationery portfolio, which includes writing, marking, correction, coloring and drawing instruments, is divided into more than 15 product sub-segments (ball pens, rollers, fountain pens, mechanical pencils, markers, correction products,  etc.).

BIC ® STATIONERY MARKET SHARES IN VALUE BIC is No. 2 worldwide with 8.0%  (1) of global market share.

No. 1 with 17.9% (a)

Western Europe

No. 1 with 25.7% (b)

Brazil

No. 2 with 14.1% (c)

U.S.

No. 1 with 22.5% (d)

India

No. 1 with 40.2% (e)

South Africa

Source: GFK EU7 MAT Dec. 2017. (a) Source: Home panel + Scan Track Nov. 2017. (b) Source: NPD/IRI Dec. 2017. (c) Source: Market Pulse Dec. 2017 Value Share in Total Stationery (d) (Pens/Pencils/Marking). Source: Nielsen Nov. 2017. (e)

Euromonitor Writing Instrument 2016 in retail value excl. pen & pencil refills. (1)

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BIC GROUP - 2017 REGISTRATION DOCUMENT