BIC_REGISTRATION_DOCUMENT_2017

COMMENTS ON THE YEAR Operations and consolidated results

Middle-East and Africa/India BIC continued to deploy the proximity strategy first rolled out in 2012. During the year, we continued to work closely with distributors and customers to reinforce our presence, leverage the BIC® brand and increase Net Sales by focusing on distribution gains and improved in-store visibility. Stationery: BIC registered a strong performance in the region, ● especially in Southern Africa. Southern Africa consolidated a good back-to-school performance thanks notably to strong in-store visibility and consumer involvement in the campaign “Buy a pen, Donate a pen”. Eastern Africa delivered a good performance. In India, Cello Pens’ Domestic Net Sales increased high-single digit driven by the increased focus on Champion brands (especially Butterflow TM ), New Product launches (Gel Tech range) and continued development of our visibility strategy (“Cello® seen, Cello® sold”).

Lighters: we continued to focus on our strategy, aimed at gaining ● distribution and improving in-store visibility, a “BIC seen is a BIC sold”. Shavers: BIC delivered a good performance across all regions, ● benefiting from the success of our single-blade and twin-blade products as well as the expansion of the BIC® Flex range. In south Africa, we launched a new communication campaign on the BIC® Flex 5 shavers. Asia-Pacific Stationery: in Oceania, we benefited from distribution gains. ● Lighters: in Oceania, BIC extended its leadership position through ● distribution gains notably in the modern mass market. Shavers: BIC delivered a strong performance in Oceania. ●

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BIC GROUP - 2017 REGISTRATION DOCUMENT

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