BIC - 2020 Universal Registration Document

BIC 2022 - INVENT THE FUTURE In February 2019, we initiated our transformation plan, “BIC 2022: Invent The Future.” Based on four strategic pillars – effectiveness, innovation, consumer-centric brands, and omnichannel distribution-, the plan aims at improving efficiency to drive long-term profitable growth.

Effectiveness

OBJECTIVE Increase efficiency throughout BIC’s global manufacturing operations and build a more comprehensive, flexible, cost-effective, data-centric and responsible production model by exploring ways to optimize procurement processes and our Supply Chain model while maintaining product Safety, Quality, and Affordability 2022 TARGET 2020 PERFORMANCE

• Over 25 million in savings, of which 13 million euros is from procurement efficiencies • SKU portfolio decreased by around 25%, saving 10% cost

Achieve 50 million euros in annualized savings

Innovation

OBJECTIVE Enhance BIC’s consumer insights capabilities and increase the pace of new innovative product launches to drive consumer-centric sustainable innovation 2022 TARGET 2020 PERFORMANCE

• Patent filing rate flat at 68 • Patent portfolio up more than 50% year-on-year with 346 patents granted • Launch of the Data-Driven Invention Lab, co-developed with IProva • Partnership with Plug and Play, the largest global innovation platform for startups and corporations

Increase the number of new patent submissions by 20% per year

Relevant and consumer-centric brands

OBJECTIVE Connect and engage more effectivelywith all consumers to continue to leverage BIC’s unique brands, tailoring and strengthening our digital communications infrastructure and embracing new shopping trends such as personalization 2022 TARGET 2020 PERFORMANCE Engage directlywith consumers by allocating

above 2/3rd of total brand support in Digital Media in its top markets

• 83% media investment in digital

Omnichannel distribution

OBJECTIVE Sharpen commercial operations to become a genuine omnichannel specialist, off-line and online, to drive value growth 2022 TARGET 2020 PERFORMANCE

• +18% growth in e-commerce • 7.3% of Net Sales in e-commerce

Reach 10% of Net Sales in e-commerce

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• BIC GROUP - 2020 UNIVERSAL REGISTRATION DOCUMENT •