BIC’S MARKET SHARE IN THE NON-REFILLABLE SHAVERS SEGMENT In Value
Source: US – IRI, Year-to-date December 2020 data), Brazil and Mexico – Nielsen Year-to-date December 2020 – 62% market coverage/France Nielsen Year-to-date December 2020 Modern Trade 83% market coverage/UK IRI Year-to-date December 2020 Modern Trade.
BIC’s portfolio and distribution channel In the 1970s, BIC revolutionized wet shaving when it launched the first one-piece shaver: the single blade “classic." Over the last decade, BIC’s Shaver category has focused its new products, sales, and marketing efforts on higher performance three, four and five-blade sub-segments, offering a complete range of female and male products, including: for Men: BIC ® 3, BIC ® Comfort 3 ® , BIC ® Easy/Hybrid 3-blade, ● BIC ® Flex line, and BIC ® Flex Hybrid line; for Women: BIC ® Pure 3 ® Lady, BIC ® Soleil ® line including ● Bella ® , Glow ® , Balance and Miss Soleil; for Men and Women: "MADE FOR YOU" sold online, and "Us" ● sold in-store.
Other Products The Other Products category includes various strategic and tactical operations: DAPE 74 Distribution , which sells to tobacco shops in France; ● BIC ® and non-BIC ® -branded products : these include ● pantyhose sold in Greece, batteries, and a line of shaving preps, all of which are designed to grow the BIC ® Brand in key markets; advertising and promotional products in Europe. ●
Made for YOU brand launched in 2019, offering gender-neutral
Us, a unisex grooming line launched in 2020 and available in-store. This grooming line includes
refillable shavers exclusively online on Amazon.
razors shave cream, body lotion, and face lotion, offering the full
regimen for a great value high-quality head-to-toe grooming experience.
• BIC GROUP - 2020 UNIVERSAL REGISTRATION DOCUMENT •